I felt worse for these guys until I read to the end of the letter and found out about the "HiGear girls". It's not quite as bad as I thought because they don't seem to "rent out" these models like they do cars; I guess it was just a publicity thing. But still, having revealing pictures and even stats (measurements) of the women is pretty much the definition of objectification. FOLLOWUP (responding to comments): I'm n…
Think globally, act locally, I say, and those look like women to me, and adults, not girls.
I think you have some work to do on your own before judging HiGear.