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How Apple names things

nicolas.kruchten.com

141–150 of 202 posts

Re: How Apple names things

#141
iPhone naming will have to be restarted soon. Purely from marketing I feel going from iPhone 14 to iPhone 15 doesn’t sound as impressive as going from iPhone to iPhone 2.

After a while these large numbers feel like minors on a software patch and not big leaps that drive sales from average consumers.

Re: How Apple names things

#142

Earlier quoted context omitted.

That is not true: when some good logic is applied to naming, human names are too in order, with the alphabetic order, so that at any time you could know what you are talking about (at least easily if it is "before" or "after" each one)

> when some good logic is applied to naming, human names are too in order, with the alphabetic order, so that at any time you could know what you are talking about That's just like, your opinion. Even operating systems that try to follow that idea are not fully able to do it. For example, Ubuntu has been using alphabetically ordered names ever since version 5.10, which was released in October 2005. But sooner or late…

Hostname can have many orders: if it's a technical/location name like "dc-room-row" then it's in order. If it's a character name, they could follow the logic of the characters: some are leading (frontend), some are smarter (backend), some are...

If you had more than 20 children, you would clearly want some logic in naming. People often apply that to twins for example.

Anyway, that applies better to "more than a few" groups; Ubuntu did well because they release many versions, and you really rarely need to check against versions from 13 years ago with that release speed. Microsoft didn't need it for Windows because they only had 4 or 5 versions in 20 years.

Re: How Apple names things

#143
post #141

iPhone naming will have to be restarted soon. Purely from marketing I feel going from iPhone 14 to iPhone 15 doesn’t sound as impressive as going from iPhone to iPhone 2. After a while these large numbers feel like minors on a software patch and not big leaps that drive sales from average consumers.

Screaming into the void for years to stop using numbers for versioning (and codenames, my god, please send anyone who uses codenames directly into the core of the sun) and start using dates. iPhone 2017. Firefox 2022.05. Systemd 2022.04.23. Aaaaaaaaagh.

Re: How Apple names things

#144
post #95

Earlier quoted context omitted.

> But sooner or later they have to wrap. And they already did that once. Frankly, that's not a problem. They have 26 letters to go through, so that's 13 years. 13 years is a geological age in computing. By that point the previous product has been deprecated for so long it's basically a museum piece and nobody can spot it in the wild.

> 13 years is a geological age in computing. By that point the previous product has been deprecated for so long it's basically a museum piece and nobody can spot it in the wild. Microsoft Windows XP was released to retail on October 25, 2001. Extended support for Microsoft Windows XP ended on April 8, 2014. ~13 years after its release Back then, in 2014, 13 years after its release, Windows XP still had a big market s…

Not proud of this, but there is IBM X41 from 2005 in our family that is still running XP.

Re: How Apple names things

#145

Earlier quoted context omitted.

Is it so hard to just let someone enjoy something? Apple has a lot of problems right now, but it's still OK to say something positive about them once in a while. We don't need to fight about it and discredit it. Apple names are fun! It's a nice thing!

> Is it so hard to just let someone enjoy something? Is it so hard to just let someone complain about something? Everyone can have their own opinion, i don't know why some people want every single one to be positive.

There's a difference between critiquing an opinion and being a rude asshole. The "typical fanboi stuff" commentor was being a rude asshole.

Re: How Apple names things

#146
post #130

Apple has been dropping the article from iPhone advertisements. "With iPhone 13, you can...", not "an/the iPhone". To me, this breaking of orthography feels too much like reverential capitalization for something that is not exactly divine.

My recollection from the original iPhone keynotes is that there never was an article.

Jobs presented "iPhone" and article-less was dominant in all company messaging for the product.

Re: How Apple names things

#147
post #46

Earlier quoted context omitted.

Ok, Microsoft is not a shining example for naming either, I mean, they had a product called "Windows 8" which actually had version number 6.2 - do I need to say more? At least they fixed this with the first release of Windows 10 - and then got rid of the version numbers in the very next release (at least according to https://en.wikipedia.org/wiki/List_of_Microsoft_Windows_vers... ).

We can't forget the nightmare that is Xbox names

Rumor has it that Steve Ballmer wanted people to refer to the new Xbox as "The One" because it was supposed to tie all these capabilities together and be the centerpiece of the living room. Additionally, Microsoft was going through a branding phase of "One" at the time.

As a personal pet peeve of mine, whenever a corporation chooses "One" for its marketing or branding it indicates an uncreative and unoffensive marketing team that can't think of anything more creative to convey a sense of product cohesion.

Re: How Apple names things

#148
I think Apple's decision to mostly name products based on dictionary words is a good one, and well-executed. Google tries this too but usually misses the mark a bit by being overly generic (Play, Chat, Calendar, etc.) and failing to build a brand around the products themselves.

My main gripe with Apple is their decision to not version product names well, e.g. "The New iPad". This is fine for tech-savvy users who will read the specs and know what they're getting, but from what I've seen almost universally confuses less tech-savvy customers and leaves them at the whim of salespeople. Apple doesn't need to use model codes or numbers, but should have something that clearly defines new vs. old. They have relented a bit and now have "10th generation" add-ons on official messaging after years of hiding it, which just seems to be like one-button stubbornness where they won't concede the obvious.

Re: How Apple names things

#149

I think Apple's decision to mostly name products based on dictionary words is a good one, and well-executed. Google tries this too but usually misses the mark a bit by being overly generic (Play, Chat, Calendar, etc.) and failing to build a brand around the products themselves. My main gripe with Apple is their decision to not version product names well, e.g. "The New iPad". This is fine for tech-savvy users who will…

“Apple iPad [model] ()" is what Apple uses, doesn’t it?

Re: How Apple names things

#150

I think Apple's decision to mostly name products based on dictionary words is a good one, and well-executed. Google tries this too but usually misses the mark a bit by being overly generic (Play, Chat, Calendar, etc.) and failing to build a brand around the products themselves. My main gripe with Apple is their decision to not version product names well, e.g. "The New iPad". This is fine for tech-savvy users who will…

How many times have you had to look up whether it is Google Workplace or Google Workspace? I get it wrong more than I get it right.
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