Earlier quoted context omitted.
I wouldn't call the fifty thousand @paulg followers to be passive, exactly, as I see a lot of interaction and he only tweets about the business, nothing personal or news breaking. (I don't follow him on twitter, btw.) And aside from his personal distaste for the artist Dale Chihuly, I havent derived much about him from either his essays or speeches, so please don't tell me that he's met all 50k of his followers and s…
You're drawing weird lines that I wouldn't agree with. It's a false dichotomy to say "Either these people have met this guy and know him intimately or they want to interact with a brand." I didn't know any of my friends very well before I became friends with them, but they still interested me enough with what I did know of them that I wanted to know more. That's not called "interacting with a brand", it's called "int…
I don't think OP's premise holds true in all cases and it's equally valid to assume that people are interacting with a brand when they're following, liking, friending, retweeting or mentioning personified brands, human or bot.