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I'll tell you why movie revenue is dropping...

rogerebert.com

51–60 of 287 posts

Re: I'll tell you why movie revenue is dropping...

#51
The problem is movies have become too expensive to make. When a movie cost 100-200 million dollars to make, studios believe that to be successful they must make, or more typical take, a brand and develop a movie around that brand. Studios need a brand that ideally people already know that they can franchise into a cartoon, plush dolls, a theme park ride, and 3 sequels in hopes to try and get the 150 million back. This why we end up with Land with the Lost and a baker's dozen of Charlie's Angels movies.

I wish I could say the studios were wrong and that people vastly prefer a movie with just a great story rather that 3D explosions, but sadly I'm not sure that is the case for most movie-goers in America.

edit: Down voted already, eh? Do you disagree or am I way off base here?

Re: I'll tell you why movie revenue is dropping...

#52
I'll tell you the two major reasons I don't go. 1: Nothing worth seeing and 2: When it IS worth seeing, it's not worth the price of the movie and concessions. I can get a 12 pack of soda for what they charge for a "small". No thanks. I'll wait for the DVD. I can buy the DVD for the price of getting into the movie anyway.

Re: I'll tell you why movie revenue is dropping...

#53

I think Alamo Drafthouse in Austin is doing it right: 1. Food & beer/wine served with movie -- convenient and much preferable to overpriced popcorn. 2. Cellphones must be turned off. 3. They take talking seriously, and preface each film with a strongly (and amusingly) worded statement to that effect. 4. No babies allowed except on specified baby nights. 5. Creative and fun special events, such as quote-alongs, sing-a…

Cineplex here in Canada is getting much better. They've started opening VIP theatres, which because of the drinking age here in Ontario means absolutely no-one under 19. People paying the extra couple bucks don't use their cellphones and don't talk during the movies.

In their main theatres they now have stroller screenings where the volume is reduced and the lights stay on low. They've done the sing-alongs. They also let you rent out the theatre to have xbox gaming with Halo or whatever you want to play.

Sadly the general theatres aren't great at policing the cellphones or no talking. Although I've heard several times that they're interested in the cellphone jamming, but it's illegal to jam 911. I have heard, and noticed, that in a lot of the newer theatres you get really poor reception in the general theatres. It could just be coincidence from them being out of the way and all the steel, but I do appreciate it nonetheless.

Re: I'll tell you why movie revenue is dropping...

#54

I think Alamo Drafthouse in Austin is doing it right: 1. Food & beer/wine served with movie -- convenient and much preferable to overpriced popcorn. 2. Cellphones must be turned off. 3. They take talking seriously, and preface each film with a strongly (and amusingly) worded statement to that effect. 4. No babies allowed except on specified baby nights. 5. Creative and fun special events, such as quote-alongs, sing-a…

The Prince Charles Cinema in London, UK [1] is also doing this kind of thing and is about the only place I can be bothered to go see a film these days. [1] http://www.princecharlescinema.com/

There's quite a few independent cinemas in UK cities, all doing that sort of thing - many of them are non-profits as well. Fewer screens than multiplexes yet a more eclectic choice.

Re: I'll tell you why movie revenue is dropping...

#55
post #13

I'd add two more: 1. Kids get bored quicker, This year, I've left the cinema four times before the movie finished because the kids were bored. This makes me less likely to go back, they prefer to stay home on the xbox/lappy or go out for pizza/bowling instead. 2. Mass appeal movies are shit. There's just no quality or focus anymore, every movie is trying to be everything to everyone and ends up crap. Don't get me sta…

"1. Kids get bored quicker"

A great point, but I would venture to say it is not just kids.

People who are now in their 20s and 30s, with money to spend on movies, grew up in the "MTV generation"; accused of having no attention span as a result of the format used by MTV. I count myself as one of them. Thirty minutes into a movie and I am ready for it to be over.

I'm not sure the majority of the population want to completely fixate themselves on a screen for hours at a time anymore. At least at home you can stop or shift your focus as you see fit.

Re: I'll tell you why movie revenue is dropping...

#56

I was sure he was going to say that it was partly because every movie now seems to be a sequel or based on a comic book. It's so rare to find a mainstream 100% original movie anymore it seems...

As a business if you have a popular iphone game that, would rather create a new game from the ground up or make the sequel of that game?

Re: I'll tell you why movie revenue is dropping...

#57
I'm in Toronto (Canada), it's pretty much the same thing in terms of "*plex" experience.

Some reality check, they maximized things for profit so much that:

1. Most Hollywood movies suck to a extraterrestrial degree.

2. The food sucks and its expensive.

3. Say whatever you want, 3D still sucks comparing to the default 2D experience.

4. Way too expensive for what the experience provides.

5. Niche theaters with quality stuff are always sold out.

6. 15 min of commercials.

7. Noisy teenagers.

8. Most of these movies are a 1 hour long product placement

Finally: if they decide to compete with the home, they loose, my TV is huge, my speaker set is awesome, my food is better, my sofa or bed are more comfortable.

They need to find other ways to convince me to move my ass, pay $$$, and be there.

Re: I'll tell you why movie revenue is dropping...

#58
post #13

I'd add two more: 1. Kids get bored quicker, This year, I've left the cinema four times before the movie finished because the kids were bored. This makes me less likely to go back, they prefer to stay home on the xbox/lappy or go out for pizza/bowling instead. 2. Mass appeal movies are shit. There's just no quality or focus anymore, every movie is trying to be everything to everyone and ends up crap. Don't get me sta…

I think you are on to something about the loss of focus. My kids seem to always need two screens going when they watch something at home. I'd fight it more, but I'm bad about it too.

As for the CG, the best effects are always in moderation. The more you can leave to the imagination, the better. I honestly think a big part of it is budget, too: ie, no money for hand-crafted animations true to the character... let's motion capture this thing and be done with it in two days. In the old days, the question was whether you spent the time to make a fully articulated puppet or you just put a guy in a gorilla suit. Most CG these days is the later, done digitally.

Re: I'll tell you why movie revenue is dropping...

#59

I think Alamo Drafthouse in Austin is doing it right: 1. Food & beer/wine served with movie -- convenient and much preferable to overpriced popcorn. 2. Cellphones must be turned off. 3. They take talking seriously, and preface each film with a strongly (and amusingly) worded statement to that effect. 4. No babies allowed except on specified baby nights. 5. Creative and fun special events, such as quote-alongs, sing-a…

The Prince Charles Cinema in London, UK [1] is also doing this kind of thing and is about the only place I can be bothered to go see a film these days. [1] http://www.princecharlescinema.com/

And like the Alamo Drafthouse, the Parkway and the Cerrito Speakeasy in the East Bay were doing something similar...though they closed in the economic downturn.

Re: I'll tell you why movie revenue is dropping...

#60
post #33

Movies now days are like commercials designed to last an hour long. I especially love when they blatantly promote products in the movie. Did I really have to know that the main character uses iTunes and drinks Pepsi? Fuck you Hollywood.

And maybe that should be their business model. Focus 100% on product placements and impressions and release movies for near-free.
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