Earlier quoted context omitted.
Does one always risk a bit of "pretentiousness" if they act/live contrary to the "main stream"? Just by having a flip phone, for example, someone will be called a "hipster" or whatever name. It's like a group social phenomena or something - just by being vegetarian (or being more "pretentious" by being vegan) people experience this sort of stuff
Basically, yes, because a lot of people don't really know what being pretentious or a hipster actually means. The passage of time has lead to both terms being misunderstood and simultaneously conflated. In order for someone to actually be pretentious, there has to be a pretense. Being purposefully non-mainstream doesn't make someone pretentious as much as a more normal individual would like to believe. Hipsters aren'…
It isn't that you like something, it's that you don't want to be associated to some other things. And you don't want to be associated to those other things because of some pretense about what associating to those things means.