I am 10+ years in the Climate arena and it surprises me that most innovations ignore human behaviour: I see a gap. I see two folk types here: the Climate scientist and the carbon life cycle Analyst. How come social sciences (I am in particular hinting at behavioral research) have not been found yet a source of value?
For consumers, simple tools to help them make green decisions would be useful (LCA as you mentioned). Im interested, what kind of behavioural research applications do you mean?