Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Turn the radio volume down for adverts and DJs talking

matthewfelgate.wordpress.com

Post reply on HN
Print view View original

181–190 of 206 posts

Re: Turn the radio volume down for adverts and DJs talking

#181

Post by codetrotter »

trompetenaccoun wrote: post #156
gcau wrote: post #87

Earlier quoted context omitted.

If radio ads weren't full of yelling, car-honking, sirens and overly attention-grabbing things, people wouldn't care as much. Same as websites putting up huge, 5MB-big popup ads and not liking that people want to adblock them. Especially worse, is when the ads are far louder than the content itself.

Some podcasters seem to have have realized this problem and are curating ads better. Also with almost all the ones I listen to, the ads are presented live by the host, not pre-recorded by an annoying voice actor, which makes them a bit more bearable. There are also a couple of youtubers who've found creative ways to integrate and connect ads to what they're presenting, one channel has perfected this to the point that…

> There are also a couple of youtubers who've found creative ways to integrate and connect ads to what they're presenting, one channel has perfected this to the point that I actually enjoy watching the ads because he finds really funny ways of presenting them. So it's definitely possible to make it better.

Corridor Crew on YouTube does this very well.

They are a lovely gang of VFX people. Highly recommend watching some of their videos to anyone who hasn’t.

https://youtube.com/@CorridorCrew

Re: Turn the radio volume down for adverts and DJs talking

#182

Post by poulpy123 »

imtyler wrote: post #83
matthewfelgate wrote: post #2

A script for automatically lowering the volume during radio advertisements and DJ announcements and turns the volume back up when songs are playing. It controls a Sonos speaker using the Soco-cli Python library when Tunein is being used.

Aw. I want to like this, but I work in radio. If you remove ads then there's no reason for the broadcaster to keep going. I'm not trying to be controversial, but if you remove profit how can the business continue to exist? And if terminating the business is your goal, why? People seem to have a grudge against radio and I honestly don't know why. It's my livelihood. I'm not seeking sympathy, but I am curious.

Because ads are shit. That's why we have adblock for the web and switch channel on TV

Re: Turn the radio volume down for adverts and DJs talking

#183

Post by Waterluvian »

imtyler wrote: post #83
matthewfelgate wrote: post #2

A script for automatically lowering the volume during radio advertisements and DJ announcements and turns the volume back up when songs are playing. It controls a Sonos speaker using the Soco-cli Python library when Tunein is being used.

Aw. I want to like this, but I work in radio. If you remove ads then there's no reason for the broadcaster to keep going. I'm not trying to be controversial, but if you remove profit how can the business continue to exist? And if terminating the business is your goal, why? People seem to have a grudge against radio and I honestly don't know why. It's my livelihood. I'm not seeking sympathy, but I am curious.

CBC Radio doesn’t have ads and it’s just the best ever. But it also doesn’t have expensive hosts or music to license.

I wonder if radio stations can become much cheaper to run if all the expensive hosts become podcasters and music gets played on Spotify or Apple instead.

Re: Turn the radio volume down for adverts and DJs talking

#184

Post by ivanche »

bachmeier wrote: post #179
imtyler wrote: post #83

Earlier quoted context omitted.

Aw. I want to like this, but I work in radio. If you remove ads then there's no reason for the broadcaster to keep going. I'm not trying to be controversial, but if you remove profit how can the business continue to exist? And if terminating the business is your goal, why? People seem to have a grudge against radio and I honestly don't know why. It's my livelihood. I'm not seeking sympathy, but I am curious.

Radio is different due to the safety issues it raises. If they crank up the volume or engage in similar practices in an attempt to get attention, they by definition are distracting the listener. That's not the worst thing if you're watching TV, but much of the audience for radio is driving or working. It should be obvious what's wrong with practices designed to distract drivers in heavy traffic and workers carrying s…

Oh man, I have a story to tell here. Some years ago my favourite radio station started airing a new commercial for a car glass repair shop. Commercial started with a loud tyre screeching noise followed by a loud car honk and finally loud car crash noise. Every effing time I panicked, usually immediately put my foot off of gas pedal and probably once or twice started to brake. Idiots 100%.

Re: Turn the radio volume down for adverts and DJs talking

#185

Post by cs02rm0 »

zeruch wrote: post #101
imtyler wrote: post #83

Earlier quoted context omitted.

Aw. I want to like this, but I work in radio. If you remove ads then there's no reason for the broadcaster to keep going. I'm not trying to be controversial, but if you remove profit how can the business continue to exist? And if terminating the business is your goal, why? People seem to have a grudge against radio and I honestly don't know why. It's my livelihood. I'm not seeking sympathy, but I am curious.

Here's the thing. In an where ads get the volume cranked up, this seems like the natural blowback to that. Good, bad, indifferent, adtech has become so hostile that users (myself included) have found ever more measures to excise it, because it feels compelled to show no restraint in its own appetites. I'm old enough to remember when radio and TV adverts didn't comprise more than 15% of the total media stream, let alo…

The people using something like this are likely people who won't buy from the advertiser.

Re: Turn the radio volume down for adverts and DJs talking

#186

Post by andai »

scoofy wrote: post #120
zeruch wrote: post #101

Earlier quoted context omitted.

Here's the thing. In an where ads get the volume cranked up, this seems like the natural blowback to that. Good, bad, indifferent, adtech has become so hostile that users (myself included) have found ever more measures to excise it, because it feels compelled to show no restraint in its own appetites. I'm old enough to remember when radio and TV adverts didn't comprise more than 15% of the total media stream, let alo…

It’s classic man vs mba. I want to see ads that are entertaining or helpful. The mba is trying to get me to buy something I don’t want or need. Advertising isn’t the problem, the problem is the marketing.

I thought I hated ads and that the personal recommendations were creepy. Then Instagram ads crossed the uncanny valley by showing me stuff I actually want to buy. (What a concept!)

Puzzlingly, Google/YouTube should know way more about me than Meta, but most of the ads I get from them suck.

Re: Turn the radio volume down for adverts and DJs talking

#187

Post by BLKNSLVR »

imtyler wrote: post #83
matthewfelgate wrote: post #2

A script for automatically lowering the volume during radio advertisements and DJ announcements and turns the volume back up when songs are playing. It controls a Sonos speaker using the Soco-cli Python library when Tunein is being used.

Aw. I want to like this, but I work in radio. If you remove ads then there's no reason for the broadcaster to keep going. I'm not trying to be controversial, but if you remove profit how can the business continue to exist? And if terminating the business is your goal, why? People seem to have a grudge against radio and I honestly don't know why. It's my livelihood. I'm not seeking sympathy, but I am curious.

I subscribe to a local community radio which is completely funded by listener subscriptions (but I think they got a nice big injection of cash a couple of decades ago when they sold their 'name' to a commercial station, and they've been able to do a lot with that lump sum over the years).

Love you Three D!

https://www.threedradio.com

I actively dislike commercial radio, it just pushes junk music, junk lifestyles, superficial bullshit life distraction. It's worthless and if advertising money dried up and they died it would be a net gain to society. I'm sure, however, some are less gutter trash than what I've described, and I certainly hope yours is too.

Re: Turn the radio volume down for adverts and DJs talking

#188

Post by nottorp »

imtyler wrote: post #83
matthewfelgate wrote: post #2

A script for automatically lowering the volume during radio advertisements and DJ announcements and turns the volume back up when songs are playing. It controls a Sonos speaker using the Soco-cli Python library when Tunein is being used.

Aw. I want to like this, but I work in radio. If you remove ads then there's no reason for the broadcaster to keep going. I'm not trying to be controversial, but if you remove profit how can the business continue to exist? And if terminating the business is your goal, why? People seem to have a grudge against radio and I honestly don't know why. It's my livelihood. I'm not seeking sympathy, but I am curious.

Stop turning up the volume then. The more you try to grab people's attention, the more they will look for solutions to block you.

Re: Turn the radio volume down for adverts and DJs talking

#189

Post by axytol »

JustSomeNobody wrote: post #82

It used to be* that this was a requirement for Television (in the US). It seems that has gone so unenforced that nobody cares and just jacks the ad volume up. I wonder if there's a requirement for radio as well. * Probably still is.

You are correct, at least for US, for reference see: https://en.m.wikipedia.org/wiki/Commercial_Advertisement_Lou...

Important takeaway from the linked article: "No specific penalties are given"

So there is a regulatory framework and, as the article describes, compliant technical means should be in place for devices sold in the respective market.

The open question is, how will this be applied in practice as well as how will this extend to radio and why not, to online services such as streaming platforms?

Re: Turn the radio volume down for adverts and DJs talking

#190

Post by BLKNSLVR »

andirk wrote: post #91
imtyler wrote: post #83

Earlier quoted context omitted.

Aw. I want to like this, but I work in radio. If you remove ads then there's no reason for the broadcaster to keep going. I'm not trying to be controversial, but if you remove profit how can the business continue to exist? And if terminating the business is your goal, why? People seem to have a grudge against radio and I honestly don't know why. It's my livelihood. I'm not seeking sympathy, but I am curious.

Radio is famous for very annoying ads that are often louder than the program's content. Every time I hear that 1800 Cars for Cash song, I turn off the radio. As far as DJs go, around here SF Bay Area, a lot of the stations are part of that male/female first name radio stations (Alice, Dave, Bob, etc) and the "DJ" is some recorded person saying like "How's it going, [fill in city name]. How about those clowns in congr…

Dingo and the Baby!

Possibly too easy and crass for HN, but it's just so demonstrative:

https://youtu.be/HzEgZt-R0gA https://youtu.be/_mcKzDwm8_o

Post reply on HN