Microsoft did a tremendous amount of hard work to convince me to make the effort to migrate away from Windows at home and at work. They want to lease me a word processor. They want to put ads in my digital filing cabinet. They want to take 30% of my software revenue, and when they realized they couldn't have it, they said they'd settle for 12%. No dice. There are zero Windows machines in my home or in my business rig…
you see the same thing happening with apple now. they have enough market dominance that they're no longer constrained to advance tech for the consumer, but rather just for themselves (i.e., their head-long dive into content and advertising). this is exactly what antitrust regulators should be heading off at the pass, but they fail time and again (and again and again).