How to create a more effective homepage
mkt1.substack.com
How to create a more effective homepage
1–10 of 17 posts
Re: How to create a more effective homepage
#2As a copywriter who works with lots of tech companies, I’ll say this is a very useful guide to doing it right, although I’d add SEO is worth paying attention to at the beginning. Make some effort to find out relevant terms people are searching for and integrate them into your copy (but don’t get overly obsessed by it to the point your unique messaging and branding goes out the window).
Re: How to create a more effective homepage
#3I was very skeptical at this article given how they dropped a link to a workshop after their first point. It actually goes on to be fairly comprehensive after that.
Re: How to create a more effective homepage
#4As a copywriter who works with lots of tech companies, I’ll say this is a very useful guide to doing it right, although I’d add SEO is worth paying attention to at the beginning. Make some effort to find out relevant terms people are searching for and integrate them into your copy (but don’t get overly obsessed by it to the point your unique messaging and branding goes out the window).
I've been hearing this a lot as I work on a new project. Any particular recommendation of a SEO "cookbook" that can be learned in an hr or two?
Is SEO a really vast field? I am trying to focus on basic keyword insertion and meta tags as long as they make sense to the work I am doing. A bit wary of things I may be missing.
Re: How to create a more effective homepage
#5As a copywriter who works with lots of tech companies, I’ll say this is a very useful guide to doing it right, although I’d add SEO is worth paying attention to at the beginning. Make some effort to find out relevant terms people are searching for and integrate them into your copy (but don’t get overly obsessed by it to the point your unique messaging and branding goes out the window).
I've been hearing this a lot as I work on a new project. Any particular recommendation of a SEO "cookbook" that can be learned in an hr or two? Is SEO a really vast field? I am trying to focus on basic keyword insertion and meta tags as long as they make sense to the work I am doing. A bit wary of things I may be missing.
This is a comprehensive guide to the basics. https://moz.com/beginners-guide-to-seo
Re: How to create a more effective homepage
#6Is it just me or is the "massive hero + social proof" convention feeling tired out?
Re: How to create a more effective homepage
#7I was very skeptical at this article given how they dropped a link to a workshop after their first point. It actually goes on to be fairly comprehensive after that.
Literally saw the workshop link and closed the tab, might have to give it another read
Re: How to create a more effective homepage
#8I have no idea what this company does.
This is intentional.
The craftman speaks directly: "I need 8 valves to make a V8". But "leaders" (i.e. management), to not be confused for craftmen will speak in riddles and say "We'll probably need more than 2 valves to make the V8 product, am I right quadcore?". It also shows they have emotional intelligence and communication skills.
Since management generally take decisions, homepages will start by describing the product in riddles, like management does.
Re: How to create a more effective homepage
#9Is it just me or is the "massive hero + social proof" convention feeling tired out?
I would personally keep everything mentioned but leave out the social proof (I do B2C). Instead I prefer to add more screenshots or possibly small videos
Re: How to create a more effective homepage
#10Is it just me or is the "massive hero + social proof" convention feeling tired out?
What does this mean?