Ask HN: Name my startup?

1. From experience, the company name often are more of personal gripes founders have than necessarily to dictate the success of the company itself (within reason). The important factors, if any, are generally more on is it short and easy to spell/pronounce than necessarily the naming of the startup. To see proof of this, you only need to look at all the ridiculous names people have come up over the years for their startup to see that naming only really goes so far. How you position the brand is far more important.

2. While I get the urge to stick to a name that represents what you do currently, I personally prefer a generic name in the event you guys decide to pivot, add new products, etc. Don't let the name end up holding you back.

3. Make sure whatever name you choose, you can easily get the .com, twitter handle, etc etc... for that name. Branding is a huge aspect.

That said, IF I had to go with the above, base on criterias I've just listed, Apicius would take my vote if for nothing else, no one would know its an ancient cookbook unless you explicitly explain so. Its vague enough that it allows good branding to be built around it and not necessarily strike me as food related. Clearly the others all stand for food for obvious reasons.

Side note, you could go with something like meekly (meal + weekly). Mashup words are common these days and can still remain vague.

EDIT: they all seem to be gone.