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You don't need live chat on your website

timharek.no

101–110 of 235 posts

Re: You don't need live chat on your website

#101
When I first learned about these I was interviewing with a company that was an early entrant/innovator. Their box was sales oriented but came up when you showed sales interest and told you if a salesperson was available.

I thought it was a really clever idea, especially for those interactions where someone is browsing at 9:30pm and wouldn't call but would feel fine texting with a salesperson who was just up watching TV.

Fast forward to the future and it's become dystopian like everything else on the web. It's an excuse to remove phone numbers and email addresses, it replaces support with bots, it's not truly async because you can't easily do other things while waiting for a response or they close the connection and you start over with another person and no history.

Re: You don't need live chat on your website

#104
post #11

I have a feeling the author does not have enough experience with e-commerce. Adaptation of livechat increased conversion rates and sales and it is visible in the reports. Return rates also go down with livechat. Especially women's products (hair, makeup, shoes) are benefiting from instant answers and change the conversion rates dramatically. Having a human talk to you thru your screen is a game changer in e-commerce.…

Yep, the author is thinking like a developer, not a consumer.

> If I need assistance, I will most likely do one of the following:

>

> Find a support e-mail.

> Go to a physical store.

> Ask a friend.

> See if I find an unintrusive live chat that I chose to enable.

This is a developer mindset: take the time to solve the puzzle. I get it, but the majority of people don't think that way.

Most people don't want to solve the puzzle. They want to buy the product and get on with their day. Live chat lets them do that, and by the numbers, it works.

Re: You don't need live chat on your website

#105
They come at a cost, one of the popular ones is 300K+ minified JS and they are common on retail sites with very high mobile traffic -- severely impacting Lighthouse score

Also they often overlay and can block a cookie consent acceptance button etc.

There is no reason for them to fire on every page, isolating them to a support page is surely enough

Re: You don't need live chat on your website

#107
post #59
post #40

Earlier quoted context omitted.

This could be an email, but of course the business doesn't want this as it would create a record of interaction. Whenever I had to use live chat it was a tactic to wear you down.

A decent amount of the time I've been asked at the end of a live-chat if I would like a transcript emailed to me.

in my case it was very much just a dark pattern used by a local ISP (they also removed all possible email contacts)

Re: You don't need live chat on your website

#109
I think that depends heavily.

Yes if the live chat window is annoying you that you should buy something or sign up for a newsletter that is super annoying.

But if you really need help and there is a human within one second on the other hand this is amazing.

Also vice versa. If I'm online on Crisp or Intercom it is super easy to understand what my customer tries to do and help them within a second.

Not everything is negative about live chats, as always :D

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