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You don't need live chat on your website

timharek.no

11–20 of 235 posts

Re: You don't need live chat on your website

#11
I have a feeling the author does not have enough experience with e-commerce. Adaptation of livechat increased conversion rates and sales and it is visible in the reports. Return rates also go down with livechat. Especially women's products (hair, makeup, shoes) are benefiting from instant answers and change the conversion rates dramatically.

Having a human talk to you thru your screen is a game changer in e-commerce. I personally use amazon customer support chat myself very often.

Re: You don't need live chat on your website

#13
post #9
post #8

Eh, in my experience, I generally disagree. Why wait for an email response when you can get an answer then and there? Also, outside of online retail shopping, I've found live chat very useful. Sure, get rid of the intrusive popups and chatbots which don't help. But keep the live chat. It's valuable to the customer.

How can I tell whether it's a human I'll be talking to or a bot? I've had enough of my time wasted that I'm no longer prepared to bother.

Fortunately we’re getting more bots so you’re much less likely to waste your time with a human these days.

Re: You don't need live chat on your website

#14
post #8

Eh, in my experience, I generally disagree. Why wait for an email response when you can get an answer then and there? Also, outside of online retail shopping, I've found live chat very useful. Sure, get rid of the intrusive popups and chatbots which don't help. But keep the live chat. It's valuable to the customer.

In my experience the realtime chat agents appear pressured to clear issues immediately at the expense of correctness. Sending an async message gives the respondent time to research things or ask for help instead of making up answers on the fly.

Re: You don't need live chat on your website

#16
In my experience, the usefulness of live chat features varies wildly.

If the live chat service connects me to a human who is able to resolve my query in a timely manner, I'll take that any day.

Phoning a large company can result in waiting in a call queue for a long time. My attention is on the phone call instead of anything else. A live chat window can be relatively ignored and checked once in a while.

Emailing a large company can result in waiting for a reply taking 3-5 business years. Live chat gets me a response relatively quickly.

A live chat service that does not provide an easy means of interacting with a human and which instead easily allows getting stuck in a bot loop is a great example of poor customer service and, for me, a great way of quickly finding out who to not do business with.

That said, a poor live chat service for a business that I absolutely have to contact (most recently when terminating internet service after moving house) is an exercise in frustration and annoyance that is hard to replicate in any other manner.

Re: You don't need live chat on your website

#17
post #6

It could be nice to use a gpt-3 chat trained with the info from the web to have something like an ai search system.

Noooooo (but it will happen) - so we can have convincing but wrong content about company products!

Readers are commenting that chat increases "conversions" (I guess that means sales). I'd be interested to see what convincing but wrong chatbots do do conversions and to ongoing customer numbers.

Re: You don't need live chat on your website

#18
Agreed that sometimes they can be too nagging, but I always really appreciate being able to resolve issues in a live-but-async manner. It also seems that chat agents are usually more empowered than phone agents when it comes to resolving issues, and it's an added bonus that it's all in writing so everyone agrees what happened.

Re: You don't need live chat on your website

#19

In my experience, the usefulness of live chat features varies wildly. If the live chat service connects me to a human who is able to resolve my query in a timely manner, I'll take that any day. Phoning a large company can result in waiting in a call queue for a long time. My attention is on the phone call instead of anything else. A live chat window can be relatively ignored and checked once in a while. Emailing a la…

Exactly. Good chat implementations are great; meaningful automated information, fast handover to human operators while also providing them with the relevant information, and all that in the comfort of my browser window is a great experience.

Being stuck in a loop against what's essentially a buggy ELIZA-Clone however, or a system that somehow is incapable of authenticating me even though I've logged into my account on their website, is not.

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