Earlier quoted context omitted.
Why? That seems entirely innocuous?
I'll try to explain why I think it's gross. All of these tech companies come up with cutesy terms for employees. "Googlers", "Plaids", "Metamates", "Splunkers", "Pinployees". It seems like a cheap way of tying workers' identities to The Company. It's a cheap gesture used in an attempt to create a distinct "culture". So in the context of a mass-termination, it really rubs me the wrong way to refer to these people as "…
I can guarantee you that the letter referred to Plaid employees as "Plaids" is quite literally the last thing on the minds of any current or ex Plaid employees. It's not that big of a deal. It's not particularly dehumanizing, nor brainwashing. It's mildly cringy, half by design, but that's about it.