an injunction against the top-level domain name registry, directing it to change the registrar of record for the domain names to GoDaddy (!);
an injunction telling GoDaddy to change the DNS data for the domain names so the domain names resolve to a site where a copy of the case documents are hosted (servingnotice.com/sdv/index.html);
Is there any reason for Google not to become a registrar themselves?
Hassle? What's the benefit to them?
I could think of a few reasons out of the massive number of reasons why. For starters, its another service that ties user to the brand. While it probably won't be a huge money maker for them, there are tiny things that may be worth doing to help them leverage growth and not to mention more analytics.
"benhuh @mattcutts indeed... now, ask Google to pressure GD. GD is Google's third-party registrar." "mattcutts @benhuh I think we use eNom too. But safe to assume people has passed this feedback on." http://twitter.com/#!/mattcutts/status/149988873726984192
They do use eNom as well, that's the one I chose when setting up my account.
I could think of a few reasons out of the massive number of reasons why. For starters, its another service that ties user to the brand. While it probably won't be a huge money maker for them, there are tiny things that may be worth doing to help them leverage growth and not to mention more analytics.
Here is one reason why they will not:
Larry Page is trying to focus the company, not make it do everything under the sun.
I suppose changing a registration partner won't be as easy as transferring a bunch of domains, though.
It would probably take the larger part of 7 days. Any registrar worth their salt will have an EPP interface. The only thing that will take a while to set up is the payment / bank accounts.
I could think of a few reasons out of the massive number of reasons why. For starters, its another service that ties user to the brand. While it probably won't be a huge money maker for them, there are tiny things that may be worth doing to help them leverage growth and not to mention more analytics.
Here is one reason why they will not: Larry Page is trying to focus the company, not make it do everything under the sun. See: Almost every extraneous service being cut.
I agree but arguably, you could say one of the focus is the cloud. Building an AWS competitor isn't necessary something they wouldn't consider in the future. They do have a DNS service, and they already do 3rd party registrations with Google App integrations for various things. None of those have been on the cut list. And I'm sure they have plans to continue pushing things forward for cloud services. Being a registrar and having services integrated with each other (see AWS) is an added benefit. I could be wrong and this is purely random thoughts out loud, but not everything should be viewed so narrowly or direct that you miss the big picture on where the focus is at and how you get there. It's still a possibility and none of us knows what Google has planned.