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Brave launches private search ads

brave.com

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Re: Brave launches private search ads

#71
post #44

Earlier quoted context omitted.

> A company has to make money to survive and pay its employees. So why do they give their product away for free? To lure naive/optimistic people in so they can be exploited later? Why should a company like that survive?

Yeah sure, rant more on Brave, and stay silent about Google.

So you're saying that anything Brave does is okay because they're not Google? FYI Brave isn't the only company that isn't Google.

Re: Brave launches private search ads

#72
post #12

Everything free, becomes ad-infested. Nothing is free, and it's really annoying seeing company after company make empty promises about privacy and "being different", then switching up when their investors start breathing down their necks. Just be honest from the start.

Craigslist has done a pretty good job resisting this.

Craigslist isn't free -- there are certain categories (like job postings in some areas) that are paid. This subsidizes the entire service.

Craigslist has indeed done very, very well. They've maintained a useful service, ad-free, for decades. Made a ton of money doing it, too.

Re: Brave launches private search ads

#73

What's the idea here? I was under the impression that one of the selling points of Brave is that you don't get ads when browsing. Doesn't this go against that?

Brave has never tried to be ad free. Instead the goal is to encourage less intrusive and more benign ads.

Only a HNer will twist themselves in a logic knot claiming "I prefer to be bombarded with ads that aren't relevant to me"

Re: Brave launches private search ads

#74
After all the Brave controversies [0] I'm not sure why anyone uses Brave anymore. They took creators' money while ostensibly "collecting" it for them, and they inserted their own affiliate links when you visited certain sites. It's just shady behavior all around. I mean, when you have your own "Controversies" section on Wikipedia, you know there's something wrong.

Especially with Manifest v3 looming which would kill modern ad blockers, I see no reason not to use Firefox. Sure, Brave and other Chromium browsers might say they'll fork Chromium, but how long will that last, really? It's no joke to maintain a fork.

[0] https://en.wikipedia.org/wiki/Brave_(web_browser)#Controvers...

Re: Brave launches private search ads

#75
post #29

Earlier quoted context omitted.

Some users — possibly Brave's core target audience — might complain that there's no way to remain anonymous in this flow: either you allow Brave to leak your info to advertisers, or you allow Brave to leak your info to Stripe in the payment flow. There's (currently) no way to pay for a Brave Premium account with crypto or through any other anonymous mechanism.

> either you allow Brave to leak your info to advertisers Can you expand on this? According to the article the ads are privacy-preserving but I'm open to hearing otherwise. There's not a lot of detail in the article.

Assuming we can trust Brave, the article clearly states: "Brave Search only uses your search query, country, and device type to show you ads, and does not keep any kind of profile of your searches."

My question to somebody who understands this more than me, by collecting query, country, device type, is that enough info to identify users?

Doesn't Brave automatically get User Agent strings, too?

Re: Brave launches private search ads

#76

Ads seem to be a modern virus that infects everything. Everyone who claims "no ads", eventually turns their back on that once they get big enough, even companies with more than enough money from their own products (e.g. Apple, Netflix). I've never seen anything so powerful. I guess it comes down to "no business would say no to free money", but it really is incredible.

Companies throw a lot of money at ads. Far more than individual consumers can muster. It's the difference between grass-roots donations and institutional funding.

Re: Brave launches private search ads

#77
If you don't like the ads I'm sure there will be ways to block them. Every search engine has ads, StartPage, DDG, Google, etc... None have an option to pay. I don't see what's wrong with them keeping the lights on, every startup can't burn money forever.

Re: Brave launches private search ads

#78

Not the biggest fan of Brave myself, but they seem to actually get extra points in my eyes for adding the paid option. It's not like you can pay $3 to Google to get them to stop surveilling you. On a bigger note, monetizing search without ads seem to be a pretty tricky business model. Especially if you want to move beyond being a niche product; even an average HN reader would be hard to convince to pay for a regular…

[deleted]

Re: Brave launches private search ads

#79

Earlier quoted context omitted.

> either you allow Brave to leak your info to advertisers Can you expand on this? According to the article the ads are privacy-preserving but I'm open to hearing otherwise. There's not a lot of detail in the article.

Assuming we can trust Brave, the article clearly states: "Brave Search only uses your search query, country, and device type to show you ads, and does not keep any kind of profile of your searches." My question to somebody who understands this more than me, by collecting query, country, device type, is that enough info to identify users? Doesn't Brave automatically get User Agent strings, too?

Even if that is enough to identify users, you'd have to show evidence that that information is being handed to advertisers, which is what GP accused them of.

Re: Brave launches private search ads

#80

I've rarely seen a product become so bad so quickly. Brave started out with great promises and has consistently under-delivered since.

the Brave browser could have been Chromium with uBlock Origin pre-packaged with it. That's it. That's all it ever needed to be.

Looking around the codebase, it's filled with eyebrow-raising things like direct integration with specific crypto exchanges. Heck, it still has a whole automatic affiliate fraud feature present in the code, but disabled by default.

The truth is, the mission statement is not commercially viable, because it was always trivially achievable as a non-profit project.

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