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Brave launches private search ads

brave.com

21–30 of 299 posts

Re: Brave launches private search ads

#21

Ads seem to be a modern virus that infects everything. Everyone who claims "no ads", eventually turns their back on that once they get big enough, even companies with more than enough money from their own products (e.g. Apple, Netflix). I've never seen anything so powerful. I guess it comes down to "no business would say no to free money", but it really is incredible.

[deleted]

Re: Brave launches private search ads

#22
post #2

Can Brave ad blocker block Brave ads?

I asked the same thing to Luke Mulks (VP of Business at Brave) about an year ago when search got out of Beta and he "promised" that the behavior from the built-in ad blocker would be the same as it is any other page. IOW, the ad blocker does not block first-party ads unless you set the browser to "aggressively block ads and trackers".

Re: Brave launches private search ads

#23

What's the idea here? I was under the impression that one of the selling points of Brave is that you don't get ads when browsing. Doesn't this go against that?

It's Freemium, you pay $3/month for no ads, or you get ad-supported search _that is privacy focussed_ for free. They're running their own index, it costs money.

The question is whether this is better than Google's offering ... to me it sounds like it is so long as the results stand up to scrutiny.

Brave's USP always seems to have been meaning the web work practically without profiteering and maintaining a strong user privacy focus. It always seems to have had payment for content as a part of their model, and so payment for search seems to fit well in that framework.

I admit it does seems to be a climb down for those who see Brave as "free + no-ads".

Re: Brave launches private search ads

#25
post #9

If you haven't checked out Kagi, it has been a pleasure to use.

I'll add to this, it's completely replaced my work search, and I haven't fallen back to a google search in months, even for very arcane Linux kernel internals. You can even manually prioritize certain sites, giving you a way to have a hand in building your own search experience.

Re: Brave launches private search ads

#26

Ads seem to be a modern virus that infects everything. Everyone who claims "no ads", eventually turns their back on that once they get big enough, even companies with more than enough money from their own products (e.g. Apple, Netflix). I've never seen anything so powerful. I guess it comes down to "no business would say no to free money", but it really is incredible.

They have a paid option. It's paying or ads. Running a search engine is not free. Somebody has to pay for it.

Re: Brave launches private search ads

#27

What's the idea here? I was under the impression that one of the selling points of Brave is that you don't get ads when browsing. Doesn't this go against that?

Brave has never tried to be ad free. Instead the goal is to encourage less intrusive and more benign ads.

hard to see how that meaningfully differentiates them from everyone else given that this is what all the ad platforms seem to be moving towards with topic/cohort based ads and third party cookies on the way out.

Re: Brave launches private search ads

#28
post #2

Can Brave ad blocker block Brave ads?

It does not.

I find the wild, anti-competitive cross product "synergy" the big tech companies are employing just as concerning as privacy violations.

(E.g. Google search pushing Chrome and other services, Chrome sync logging users into YouTube, Android, Windows pushing One Drive, Apple music not paying the Apple store tax, Facebook harvesting WhatsApp data etc.)

Brave joining those practices leaves an ugly taste.

Re: Brave launches private search ads

#29

A lot of angry comments in here, but the post says there's an ad-free paid version, > Ads will give users the option to use our independent search engine with ads that don’t track them, or to sign up for ad-free paid search Are you willing to put your money where your mouth is? Or do you expect software companies to work for free? (Presumably not the companies you work for).

Some users — possibly Brave's core target audience — might complain that there's no way to remain anonymous in this flow: either you allow Brave to leak your info to advertisers, or you allow Brave to leak your info to Stripe in the payment flow. There's (currently) no way to pay for a Brave Premium account with crypto or through any other anonymous mechanism.

Re: Brave launches private search ads

#30

Ads seem to be a modern virus that infects everything. Everyone who claims "no ads", eventually turns their back on that once they get big enough, even companies with more than enough money from their own products (e.g. Apple, Netflix). I've never seen anything so powerful. I guess it comes down to "no business would say no to free money", but it really is incredible.

They have a paid option. It's paying or ads. Running a search engine is not free. Somebody has to pay for it.

That's not the problem. The problem is they sold their service as one thing, and then completely switch on the users down the line, instead of being honest upfront.
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