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Apple responds to "I'm a PC"

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Re: Apple responds to "I'm a PC"

#61

Post by unalone »

raganwald wrote: post #48
whatusername wrote: post #15

Earlier quoted context omitted.

If you look at Win7 as "Fixing Vista" --> which in some/lots of ways it is - then I'd guess that MS are spending more on "fixing" than on advertising.. Certainly nothing near that ratio though.. The reasonably insightful comment on reddit was that this isn't just a pissing contest between MS and Apple - it's a pissing contest between Crispin Porter and TBWA (the ad agencies)...

The reasonably insightful comment on reddit was that this isn't just a pissing contest between MS and Apple - it's a pissing contest between Crispin Porter and TBWA (the ad agencies)... I think one has the more appealing product to market, the other has the bigger budget and the defensive position. It's a fairly textbook marketing battle between the entrenched number one and the upstart niche player.

And Crispin is a company that's known for taking pretty daring risks. There was an article that said it was ironic that they're running Microsoft's campaign, because they're a very "Apple-like" company.

Re: Apple responds to "I'm a PC"

#62

Post by unalone »

cstejerean wrote: post #51
jkent wrote: post #9

I wonder what proportion of Vista users think it needs fixing? I don't understand the new Microsoft PC adverts either. What does having glasses have to do with anything?

I don't think Apple is trying to target users of Vista, just people that are considering moving off XP.

Why can't it be they're targeting both?

Re: Apple responds to "I'm a PC"

#63

Post by thomasmallen »

unalone wrote: post #55
thomasmallen wrote: post #30

This is pretty ironic considering how Mac ads far outnumber Windows ads. Maybe next time around Apple can pull a few of the spots and get Java up to date sooner than a year after an OS release.

But do the Apple ads cost as much as this Microsoft campaign? (Disclaimer: I don't know if they do or not. I'm curious myself about this.) Because with Microsoft the cost of the ads kept popping up, especially in regards with Seinfeld. I'm guessing their current campaign is pretty vastly expensive, and I don't know if Apple's campaign is or not.

It's just that, regardless of cost-effectiveness, an advertisement that criticizes another company for spending money on advertising is pretty hypocritical.

Re: Apple responds to "I'm a PC"

#64

Post by Readmore »

I think it's actually pretty hilarious. Ever since the Microsoft "I'm a PC" ads came out I've wondered what it meant for the Apple ads, I guess now we know. Apple has them coming and going, there really isn't much they can do.

Gizmodo had a similar reaction to many of you, that it's a pissing match and normal people don't care, but actually I think it's the opposite. People LOVE the Mac ads, even people who don't use a Mac think they are funny. This is another instance of the Techie echo-camber getting in the way, so what if some hardcore techies don't like them because Linux is superior, btw it's not, the market at large loves the ads and it's getting them to take a better look at Apple computers, end of story.

Re: Apple responds to "I'm a PC"

#65

Post by gnaritas »

briansmith wrote: post #43
ratsbane wrote: post #40

Earlier quoted context omitted.

I liked it. It isn't mean at all. It's lighthearted and funny but it does address something I've thought about before. Perhaps Vista isn't as bad as most people think but it certainly does have problems. Instead earnestly promising to address any real issues Microsoft announced a $300m ad campaign to deal with it. MS could have earned a lot more credibility and respect by admitting to perhaps even a small sampling of…

What parts of Vista need to be fixed?

How about that it's much slower than it's predecessor, requires tons more hardware, and generally all around just kinda sucks. I've reverted to XP pro myself at the office, Vista's a piece of crap.

Re: Apple responds to "I'm a PC"

#66

Post by raganwald »

unalone wrote: post #52
briansmith wrote: post #43

Earlier quoted context omitted.

What parts of Vista need to be fixed?

I'll try not to get mean - I'm a Mac user, and I know how much I hate it when Windows users get douchey - but I think that the biggest problem they'd need to fix is the ration of aesthetic to functionality. It's what pissed me off every day with Vista. Microsoft added features that look "Mac-like" but without the inherent usability. For instance, that window display where they're all sideways and you can scroll throu…

* frankly I'm sick and tired of Hacker News having the same fucking OS wars that every other social news site does*

A-fucking-men. Almost as bad as having the same profane reaction comments that add noise without signal to the discussion.

Re: Apple responds to "I'm a PC"

#67

Post by utx00 »

unalone wrote: post #52
briansmith wrote: post #43

Earlier quoted context omitted.

What parts of Vista need to be fixed?

I'll try not to get mean - I'm a Mac user, and I know how much I hate it when Windows users get douchey - but I think that the biggest problem they'd need to fix is the ration of aesthetic to functionality. It's what pissed me off every day with Vista. Microsoft added features that look "Mac-like" but without the inherent usability. For instance, that window display where they're all sideways and you can scroll throu…

and yet linux (specially ubuntus 8.04, 8.10) feel pretty polished to me. yes, to a fault.

Re: Apple responds to "I'm a PC"

#68

Post by utx00 »

gnaritas wrote: post #65
briansmith wrote: post #43

Earlier quoted context omitted.

What parts of Vista need to be fixed?

How about that it's much slower than it's predecessor, requires tons more hardware, and generally all around just kinda sucks. I've reverted to XP pro myself at the office, Vista's a piece of crap.

yup. that pretty much covers it. funny thing is that XP sucks too. it just looks soooo much better in comparison, that i began to actually like it a bit.

Re: Apple responds to "I'm a PC"

#70

Post by teej »

thomasmallen wrote: post #63
unalone wrote: post #55

Earlier quoted context omitted.

But do the Apple ads cost as much as this Microsoft campaign? (Disclaimer: I don't know if they do or not. I'm curious myself about this.) Because with Microsoft the cost of the ads kept popping up, especially in regards with Seinfeld. I'm guessing their current campaign is pretty vastly expensive, and I don't know if Apple's campaign is or not.

It's just that, regardless of cost-effectiveness, an advertisement that criticizes another company for spending money on advertising is pretty hypocritical.

To be honest, Leopard is a lot better than Vista.
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