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Startup Idea: User Retention as a Service

paulstamatiou.com

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Re: Startup Idea: User Retention as a Service

#21

Post by paulf »

Funny, I just did an "Ask HN" about something similar yesterday and didn't receive any feedback [0].

I recently launched LetterPush, a basic email newsletter service [1]. I've been thinking of focusing on adding lots of developer features (robust API, webhooks, etc) to help automate marketing and transactional email processes.

I think that most businesses stop at MailChimp email blasts and "Welcome" emails on user sign up. Having a service that marries MailGun to your CRM/CMS tools would be absolutely brilliant (and quite profitable, I imagine).

[0] http://news.ycombinator.com/item?id=3375802

[1] http://letterpush.com

Re: Startup Idea: User Retention as a Service

#22

Post by seiji »

mapgrep wrote: post #16

If you find yourself writing a "tl;dr", consider just writing a clean, full English sentence instead. For example, INSTEAD OF.... "tl;dr Trying to draw attention to the importance of lifecycle marketing. I build up the case, talk about where lifecycle marketing makes sense, show an amateur first attempt at it, then proceed to layout a grand idea for a lifecycle email marketing service I want to see someone build. Ple…

In the Real World™, a tl;dr is called an "Executive Summary." It's a nice way of saying "Here's what this writeup means if you don't have time to read it or aren't bright enough to understand it fully."

Re: Startup Idea: User Retention as a Service

#23

Post by PStamatiou »

mapgrep wrote: post #16

If you find yourself writing a "tl;dr", consider just writing a clean, full English sentence instead. For example, INSTEAD OF.... "tl;dr Trying to draw attention to the importance of lifecycle marketing. I build up the case, talk about where lifecycle marketing makes sense, show an amateur first attempt at it, then proceed to layout a grand idea for a lifecycle email marketing service I want to see someone build. Ple…

I use tl;dr more of for use of being a comedic instrument. It goes in hand very well the the meme pictures throughout my post. I could have written it much more adult like but that's the voice I decided to use in this post. :)

Re: Startup Idea: User Retention as a Service

#24

Post by anamax »

seiji wrote: post #22
mapgrep wrote: post #16

If you find yourself writing a "tl;dr", consider just writing a clean, full English sentence instead. For example, INSTEAD OF.... "tl;dr Trying to draw attention to the importance of lifecycle marketing. I build up the case, talk about where lifecycle marketing makes sense, show an amateur first attempt at it, then proceed to layout a grand idea for a lifecycle email marketing service I want to see someone build. Ple…

In the Real World™, a tl;dr is called an "Executive Summary." It's a nice way of saying "Here's what this writeup means if you don't have time to read it or aren't bright enough to understand it fully."

> In the Real World™, a tl;dr is called an "Executive Summary."

Umm, no. "tl,dr" means "I didn't read it, don't think that you should, and now I'm going to tell you how smart I am."

Executive summaries are written by people who bothered to read {whatever}. Some are even written by folks who aren't tooting their own horn.

Re: Startup Idea: User Retention as a Service

#25

Post by PStamatiou »

jamiequint wrote: post #17

Hubspot does this, they acquired Performable which was doing this before and its now integrated into the Hubspot product offering. Other companies do this stuff too but not so much selling to startups and more to the enterprise (e.g. Marketo)

Yeah I want to see more companies do this that aren't enterprisey. I remember Performable and even went through some video tutorial they had long ago but it definitely seemed to be more oriented towards ecommerce/shopping cart applications?

Re: Startup Idea: User Retention as a Service

#29

Post by pospischil »

noelwelsh wrote: post #28
pospischil wrote: post #7

We (Custora, YC W11) are hard at work on exactly what you're asking for: https://www.custora.com/home/tour_lifecycle

How does it work? "the latest algorithms being discovered at leading academic institutions" reads like marketing fluff to me.

Whoops! Thanks for the feedback! That's an old page that was supposed to be replaced on our latest redesign.

The simplest explanation is pattern matching: we analyze customer and transactional data to understand how different customers behave. Using this understanding we can make predictions for how each user will behave in the future.

We use all of that analysis to power actions - take actions on the right user at the right time, optimizing for CLV.

Here's more: https://www.custora.com/home/customer_lifetime_value

Re: Startup Idea: User Retention as a Service

#30

Post by seiji »

anamax wrote: post #24
seiji wrote: post #22

Earlier quoted context omitted.

In the Real World™, a tl;dr is called an "Executive Summary." It's a nice way of saying "Here's what this writeup means if you don't have time to read it or aren't bright enough to understand it fully."

> In the Real World™, a tl;dr is called an "Executive Summary." Umm, no. "tl,dr" means "I didn't read it, don't think that you should, and now I'm going to tell you how smart I am." Executive summaries are written by people who bothered to read {whatever}. Some are even written by folks who aren't tooting their own horn.

That's a good point. Originally tl;dr was written by other people who were summarizing an overly long post. Now people preemptively tl;dr their own overly long posts.

Write more concisely and make a point instead of tl;dr'ing yourself.

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