It really is not that complex to understand: You either love meat and won't touch these things with a 10 feet pole or you are vegetarian/vegan and usually take care of what you put in your body, meaning probably a limited amount of junk/processed food, meaning no fake meat substitutes. The market really isn't that big imho, there are already plenty of alternative to meat for most applications, which are cheaper, less…
> You either love meat and won't touch these things with a 10 feet pole I think this is wrong, and you're missing where the market is. From what I've read, the meat alternatives actually sell primarily to meat eaters who feel like they should occasionally substitute meat for health reasons or variety. Non-meat-eaters have already weaned themselves off meat taste-wise and are not-so-interested.
This was my experience. A month or two after dropping animal products, my body just stopped asking for them. I couldn’t care much less if I ever had meat or cheese again. I’ve got a massive repertoire of other stuff I crave instead now.