I married a vegan, and I eat a lot of vegetarian food. (I also still eat plenty of meat, just not every day.) One extremely frustrating aspect of plant meat is that they tried to aggressively push out traditional veggie burgers on restaurant menus. A familiar refrain I've heard in restaurants in the last few years is "we used to have a nice veggie patty, but they replaced it with the beyond/incredible/whatever patty.…
The thing is BM (and others) aren't trying to create vega/vegetarian meat. They are trying to make meat in a sustainable way, so it has to taste more like beef/pork than chickpeas or tofu if they want to get the main market. They are still not there.
I mean, isn’t meat sustainable? As it’s renewable. Factory farming isn’t sustainable, but there’s plenty of pasture raised organic beef ranchers who grow meat in a sustainable way. If the goal is sustainability, then there are other ways that are likely healthier.
I thought the benefit was for ethical vegetarians who like the taste of beef but don’t want to harm animals.