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Apple responds to "I'm a PC"

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Re: Apple responds to "I'm a PC"

#31

When did advertisments become about putting your competitor down? Heck even the Coke v/s Pepsi wars didn't stoop this low. If Apple can't market it's products on their own features and has to rely on this kind of negative adverts I'd say it's really hitting a low-point. The ad kind of pisses me off actually.

It's very much like political advertising, actually.

Re: Apple responds to "I'm a PC"

#32
post #3

Brilliant. I love the look on Macs face when he swoops the ad money towards fixing vista and PC swoops it toward advertising. This is like boxing. Mac ads have had pc's reputation on the ropes in the collective unconscious. All the sudden, after getting beat on barely throwing a punch, PC comes out swinging. Even lands a blow on macs chin, shakes him up a bit. But before PC can land another punch, this uppercut takes…

"Mac ads have had pc's reputation on the ropes in the collective unconscious." Do you mean Microsoft? If so, it sure as hell hasn't scratched the business world. It's only knicked the consumer world a couple percentage points. I'd reconsider your position. Further, this is kind of old and becoming a nonissue in today's world. With the migration towards non-platform-specific consumer usage of systems (ie. internet) I…

You've forgotten the third market, technical computing, which Apple does have an interest in.

Re: Apple responds to "I'm a PC"

#33
post #3

Brilliant. I love the look on Macs face when he swoops the ad money towards fixing vista and PC swoops it toward advertising. This is like boxing. Mac ads have had pc's reputation on the ropes in the collective unconscious. All the sudden, after getting beat on barely throwing a punch, PC comes out swinging. Even lands a blow on macs chin, shakes him up a bit. But before PC can land another punch, this uppercut takes…

"Mac ads have had pc's reputation on the ropes in the collective unconscious." Do you mean Microsoft? If so, it sure as hell hasn't scratched the business world. It's only knicked the consumer world a couple percentage points. I'd reconsider your position. Further, this is kind of old and becoming a nonissue in today's world. With the migration towards non-platform-specific consumer usage of systems (ie. internet) I…

Put a noose around its neck, huh? Jobs returned to Apple and changed its direction about 10 years ago. - Go to: http://finance.google.com/finance?q=AAPL - Click the 10 yr time frame. - Click the check box to add MSFT to the same graph. - Tell me again how bad of a job Steve has been doing, and how it hasn't meant anything to MSFT.

Now some more ycombinator specific points. When you get together with a bunch of web startup owners or attend a conference, do you see more or less macs than the overall market would indicate? Would you say there are more than 1 mac per 10 startups? Would you say that what startups are using, they are quite likely to support as they grow?

Re: Apple responds to "I'm a PC"

#35
post #26
post #25

Earlier quoted context omitted.

...and I had to use a Mac at work for 12 months and hated every minute of it. For every person with a convert story to the Mac, there's another person who is quite happy to stick with Windows. I'm not sure why so many people consider the prospect so crazy.

Can you be more specific on why you hated every minute of it?

Well, it's been a while, but let's see what I can remember! I think, the fact that:

* I had to re-map certain keys on my keyboard just to get a usable # key/'real' British keyboard layout - it ultimately meant I had keys labelled as one thing that did another (thankfully I touch type)

* Pressing Apple + C or Apple + Z meant forcing my hand in to uncomfortable, unnatural positions - I prefer the spacing on a standard PC keyboard between Ctrl + C/etc

* Single button mouse - ew! First thing I did was buy another mouse.

* Navigating with the keyboard was all but impossible in many apps because the tab did nothing, or didn't behave in a logical way. Same with backspace.

* I had constant problems with crashing. It was an old G5 IIRC but my older VAIO laptop performed better.

These were just some of the things that annoyed me and reduced my productivity daily. Asking me for reasons why I wouldn't buy a Mac of my own would be another list on top of that, hehe. Anyway, I knew I was doing the right thing getting a PC in when my boss complemented my increased speed at my next annual review.

Don't get me wrong, I'm a strong believer in picking something that suits your own needs/requirements. If someone thinks that a Mac is the better option, more power to them... I just don't like the stereotype that standard PC users are awaiting some sort of holy intervention from the God of Macs.

Re: Apple responds to "I'm a PC"

#37
As dirty as it is, Microsoft was asking for this.

It's not polite to tease, but when the head of the pack shows they're susceptible to it, it's going to happen.

Re: Apple responds to "I'm a PC"

#39

When did advertisments become about putting your competitor down? Heck even the Coke v/s Pepsi wars didn't stoop this low. If Apple can't market it's products on their own features and has to rely on this kind of negative adverts I'd say it's really hitting a low-point. The ad kind of pisses me off actually.

I don't know... on the one hand it has gotten nasty, but on the other... some of the problems Windows has are kind of ridiculous, and it's almost a feature to say, "We don't do all that stupid crap!", even if, ideally, it never would have been necessary to mention in the first place....

Then again, I feel Macs do stupid crap too, so it would seem to be a two way street.

Re: Apple responds to "I'm a PC"

#40

When did advertisments become about putting your competitor down? Heck even the Coke v/s Pepsi wars didn't stoop this low. If Apple can't market it's products on their own features and has to rely on this kind of negative adverts I'd say it's really hitting a low-point. The ad kind of pisses me off actually.

I liked it. It isn't mean at all. It's lighthearted and funny but it does address something I've thought about before. Perhaps Vista isn't as bad as most people think but it certainly does have problems. Instead earnestly promising to address any real issues Microsoft announced a $300m ad campaign to deal with it. MS could have earned a lot more credibility and respect by admitting to perhaps even a small sampling of complaints and issuing updates to deal with them - but they didn't. By trying to address these problems with a very expensive ad campaign MS effectively blames Vista users. This Apple ad captures that in a lighthearted and funny way. This ad makes me like Apple.
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