> Before Google China's establishment, Google.com itself was accessible, even though much of its content was not accessible because of censorship.
> Because of its self-imposed censorship, whenever people searched for prohibited Chinese keywords on a blocked list maintained by the PRC government, google.cn displayed at the bottom of the page (translated): In accordance with local laws, regulations and policies, part of the search result is not shown. Some searches, such as (as of June 2009) "Tank Man" were blocked entirely, with only the message, "Search results may not comply with the relevant laws, regulations and policy, and cannot be displayed" appearing.
> Do no evil. (still a part of their public motto)
> In their first letter to shareholders, our founders highlighted Google’s goal to “develop services that significantly improve the lives of as many people as possible.” This vision continues to guide all of us at Google. We believe in technology’s power and potential to have a profoundly positive impact across the world.
Google has capitulated to the Chinese government, taken "moral high ground" via their doodles (but only when it won't offend the censors), and absolutely sees itself as a savior of mankind.