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Apple responds to "I'm a PC"

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11–20 of 167 posts

Re: Apple responds to "I'm a PC"

#11
When did advertisments become about putting your competitor down? Heck even the Coke v/s Pepsi wars didn't stoop this low.

If Apple can't market it's products on their own features and has to rely on this kind of negative adverts I'd say it's really hitting a low-point. The ad kind of pisses me off actually.

Re: Apple responds to "I'm a PC"

#12

When did advertisments become about putting your competitor down? Heck even the Coke v/s Pepsi wars didn't stoop this low. If Apple can't market it's products on their own features and has to rely on this kind of negative adverts I'd say it's really hitting a low-point. The ad kind of pisses me off actually.

You know, I'm starting to agree with you.

I've had Vista since it came out and am completely happy with it. I thought the Apple commercials were cute, but off-base. They were funny, and they emphasized Mac good points, so I liked them.

But now it just seems mean. Hell, computer commercials are getting like political commercials, and we've all had enough of that lately.

Re: Apple responds to "I'm a PC"

#13
post #3

Brilliant. I love the look on Macs face when he swoops the ad money towards fixing vista and PC swoops it toward advertising. This is like boxing. Mac ads have had pc's reputation on the ropes in the collective unconscious. All the sudden, after getting beat on barely throwing a punch, PC comes out swinging. Even lands a blow on macs chin, shakes him up a bit. But before PC can land another punch, this uppercut takes…

"Mac ads have had pc's reputation on the ropes in the collective unconscious."

Do you mean Microsoft? If so, it sure as hell hasn't scratched the business world. It's only knicked the consumer world a couple percentage points. I'd reconsider your position.

Further, this is kind of old and becoming a nonissue in today's world. With the migration towards non-platform-specific consumer usage of systems (ie. internet) I don't see as heavy of a need for some bloated consumer operating system.

I'm no huge Windows fan. I've used countless operating systems; C64, Cisco IOS, HP-UX, AS/400, Solaris, Mac OS, Windows 3.x-Vista, Server NT-Server 2k8, Linux derivatives galore, BSD. While developing/working on them and I can say I'm not really impressed with what Apple offers.

Apple is just a gimmick in the world of computing systems. You can claim that consumers aren't nerds that love command lines, but what do you think drives the media infrastructure that panders to all the fun-filled music and video that Apple users love to waste time on? It sure as hell isn't Mac OS.

Computers primarily run the world's business. Steve Jobs' goal is not to get Apple tangled up with "boring" business stuff. Hell, look at the stupid hipster getup the "Mac Guy" wears in the comercials. Jobs put the noose around Apple's neck when he set the goal of being consumer-orientated instead of business-orientated if his plan is digital world domination.

Re: Apple responds to "I'm a PC"

#14

When did advertisments become about putting your competitor down? Heck even the Coke v/s Pepsi wars didn't stoop this low. If Apple can't market it's products on their own features and has to rely on this kind of negative adverts I'd say it's really hitting a low-point. The ad kind of pisses me off actually.

Perhaps it's because Apple offers nothing worth switching for over a Microsoft solution that is generally cheaper and more supported by not only oem manufacturers and colleagues, but software and hardware manufacturers?

Re: Apple responds to "I'm a PC"

#15
post #2

low&lame

I'm reminded of what Charlton Heston said to Bill Maher. Charlton had taken out full page personal attack ads blasting Barbara Streisand for her anti-gun activism, and Bill Maher asked him if this was really appropriate. Charlton considered for a moment, and then responded. I was unkind , he admitted, Not unfair, but unkind. Now as to lame, is it there some factual error? Is Microsoft actually spending more on fixing…

If you look at Win7 as "Fixing Vista" --> which in some/lots of ways it is - then I'd guess that MS are spending more on "fixing" than on advertising.. Certainly nothing near that ratio though..

The reasonably insightful comment on reddit was that this isn't just a pissing contest between MS and Apple - it's a pissing contest between Crispin Porter and TBWA (the ad agencies)...

Re: Apple responds to "I'm a PC"

#16

When did advertisments become about putting your competitor down? Heck even the Coke v/s Pepsi wars didn't stoop this low. If Apple can't market it's products on their own features and has to rely on this kind of negative adverts I'd say it's really hitting a low-point. The ad kind of pisses me off actually.

Perhaps it's because Apple offers nothing worth switching for over a Microsoft solution that is generally cheaper and more supported by not only oem manufacturers and colleagues, but software and hardware manufacturers?

You obviously never used a Mac. ;-)

Re: Apple responds to "I'm a PC"

#17
post #4
post #3

Brilliant. I love the look on Macs face when he swoops the ad money towards fixing vista and PC swoops it toward advertising. This is like boxing. Mac ads have had pc's reputation on the ropes in the collective unconscious. All the sudden, after getting beat on barely throwing a punch, PC comes out swinging. Even lands a blow on macs chin, shakes him up a bit. But before PC can land another punch, this uppercut takes…

Actually, I'm thinking: wow, I voluntarily watched an advertisement for a geek sports rivalry. Go gray! No, go blue! Let's talk about this at the watercooler and pretend we share something to care about in our vapid, disposable lives!

Yeah, at some point I'd like to see Linus walk through one of those ads and just slap them both on the back of head and call them morons...

Re: Apple responds to "I'm a PC"

#18

When did advertisments become about putting your competitor down? Heck even the Coke v/s Pepsi wars didn't stoop this low. If Apple can't market it's products on their own features and has to rely on this kind of negative adverts I'd say it's really hitting a low-point. The ad kind of pisses me off actually.

I concur that this ad is a bit much, but Apple's re-branding of Microsoft has worked so well with these ads that I doubt they'll know when to stop.

Re: Apple responds to "I'm a PC"

#19
post #4

Earlier quoted context omitted.

Actually, I'm thinking: wow, I voluntarily watched an advertisement for a geek sports rivalry. Go gray! No, go blue! Let's talk about this at the watercooler and pretend we share something to care about in our vapid, disposable lives!

Yeah, at some point I'd like to see Linus walk through one of those ads and just slap them both on the back of head and call them morons...

"Who's Linus?" (I know who he is, just illustrating the market reaction to such an event.)

Re: Apple responds to "I'm a PC"

#20

When did advertisments become about putting your competitor down? Heck even the Coke v/s Pepsi wars didn't stoop this low. If Apple can't market it's products on their own features and has to rely on this kind of negative adverts I'd say it's really hitting a low-point. The ad kind of pisses me off actually.

You know, I'm starting to agree with you. I've had Vista since it came out and am completely happy with it. I thought the Apple commercials were cute, but off-base. They were funny, and they emphasized Mac good points, so I liked them. But now it just seems mean. Hell, computer commercials are getting like political commercials, and we've all had enough of that lately.

I am sure not a full-time Mac evangelist (I use Linux myself), but have you tried to use a Mac for a month or so?

I was perfectly happy with Windows (XP then) when I decided to check the greener grass on the other side of the fence (Red Hat, first, then Debian, then Ubuntu) and I never thought about going back. Linux is so much more refined under the hood that more than compensates for the lack of software in several niches. I recommended my then girlfriend (now wife) to buy a Mac when she wanted to upgrade her PC and she loves it. I wouldn't recommend Linux for her because the added elegance under the hood would not compensate the limitations in dealing with complex (read quirky) Office documents.

Now, we both cringe our teeth because our employers issued Windows running Dell laptops for us. Argh.

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