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This makes perfect sense product wise, if I'm searching "bakery" on my mobile phone I probably want the ones around me and not the generic location-agnostic google search of it, just like I would if I was searching on map. Matter of fact, this is actually something I do a couple times a month, search then clic the maps tab to see localized results then from them click the website result to find their webpage. As a te…
This is achievable with geolocation based on IP address, which is how it works on, e.g. a desktop web browser.
Maybe it's more effective in places like the US.