$80M per year on ads is a medium-sized company now?
Wouldn't it be over 1000 workers if spend employing people at median wage? Thus a large company?
That is the budget spent on ads. Not the budget for the ad buying team
I told my team to pause our $750K/month Twitter ads budget last week
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Re: I told my team to pause our $750K/month Twitter ads budget last week
#42The irony here is that TeamBlind is entertaining to most users (tech ppl with technical background) because it's degenerate and off the cuff. To limit ad spend on Twitter for "ethical" reasons is the most degenerately ironic take I've heard all year!
Everything about the post explained that it was not ethical reasons - it was business pure and simple.
Don't be confused about the brand safety stuff, that's a core advertising issue, and not even the biggest one. But it is important, if you are paying to get your brand good advertising, and instead it shows up next to content that negatively impacts the impression of your brand, you won't keep buying that.
I'm surprised all the Elon fans aren't critical of the fact that he fired all the people in the department responsible for taking customer money. 5D chess indeed !
Re: I told my team to pause our $750K/month Twitter ads budget last week
#43Earlier quoted context omitted.
I thought the irony was that they were fine with Twitter when they shared the platform with Louis Farrakhan, ISIS, and countless child predators, but Elon Musk owns it now and reinstated the account of the former president so that's where they draw the line.
Okay this is just right wing propaganda. Promotion of terrorism, grooming, and bigoted behavior were all against the Twitter TOS before Musk took over, and violations have only increased after Musk laid off the majority of the moderation team - not to mention people posting copyrighted material.
It's propaganda to correctly point out that ISIS, Farakhan and numerous child predators had accounts for years? It's a fact. So how is that propaganda?
Re: I told my team to pause our $750K/month Twitter ads budget last week
#44It's always fun trying to translate sentences from corporate types to normal english: "running a team that deploys about $80M in ad spend/year." = "running a team that spends $80M on ads every year"
I get it - it implies that they're not just signing checks, they are engineering sophisticated ad campaigns. That is a relevant detail to set up the story, and changing one word is an efficient way to convey that.
Re: I told my team to pause our $750K/month Twitter ads budget last week
#45Earlier quoted context omitted.
Okay this is just right wing propaganda. Promotion of terrorism, grooming, and bigoted behavior were all against the Twitter TOS before Musk took over, and violations have only increased after Musk laid off the majority of the moderation team - not to mention people posting copyrighted material.
It's propaganda to correctly point out that ISIS, Farakhan and numerous child predators had accounts for years? It's a fact. So how is that propaganda?
Yes, because it had absolutely nothing to do with TFA or the discussion. Farakahn still has a twitter account, before and after Musk took over. The point is, Twitter has a smaller mod team and that is leading to tons of behavior that's making advertisers more hesitant to use it as a platform.
Re: I told my team to pause our $750K/month Twitter ads budget last week
#46Earlier quoted context omitted.
I agree there is a difference. But the assertion was the advertisers don’t want to be next to crime, racism, etc. I’m just giving a simple example that, largely, it is not true. You can be next to unsavory things and still get tons of ads, if you do it right.
Maybe you don't notice the effects that your brand being next to stuff like porn has because you're not operating at the scale where that sort of thing matters? You're probably not running national or global ad campaigns.
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Re: I told my team to pause our $750K/month Twitter ads budget last week
#47Earlier quoted context omitted.
It's propaganda to correctly point out that ISIS, Farakhan and numerous child predators had accounts for years? It's a fact. So how is that propaganda?
Yes, because it had absolutely nothing to do with TFA or the discussion. Farakahn still has a twitter account, before and after Musk took over. The point is, Twitter has a smaller mod team and that is leading to tons of behavior that's making advertisers more hesitant to use it as a platform.
It has everything to do with the article. Anybody who claims the discourse on Twitter is too negative now while having no problem with Farrakhan, ISIS etc over the years can't be taken seriously.
My mind can be changed though. Can you provide some specific examples of this discourse now that rises above the level of the shit that Farrakhan says?
Re: I told my team to pause our $750K/month Twitter ads budget last week
#48Earlier quoted context omitted.
Yes, because it had absolutely nothing to do with TFA or the discussion. Farakahn still has a twitter account, before and after Musk took over. The point is, Twitter has a smaller mod team and that is leading to tons of behavior that's making advertisers more hesitant to use it as a platform.
It has everything to do with the article. Anybody who claims the discourse on Twitter is too negative now while having no problem with Farrakhan, ISIS etc over the years can't be taken seriously. My mind can be changed though. Can you provide some specific examples of this discourse now that rises above the level of the shit that Farrakhan says?
The worst thing Farrakhan has tweeted lately is a prayer defending Kanye, a person who was un-blocked by Musk. If that doesn't make everything crystal clear I don't know what will.
Re: I told my team to pause our $750K/month Twitter ads budget last week
#49Earlier quoted context omitted.
It has everything to do with the article. Anybody who claims the discourse on Twitter is too negative now while having no problem with Farrakhan, ISIS etc over the years can't be taken seriously. My mind can be changed though. Can you provide some specific examples of this discourse now that rises above the level of the shit that Farrakhan says?
The worst thing Farrakhan has tweeted lately is a prayer defending Kanye, a person who was un-blocked by Musk. If that doesn't make everything crystal clear I don't know what will.
And Hitler had decent paintings, but if you're willing to be associated with him then you get the whole package. Farrakhan has 30 year history of antisemitism but that's ok, certainly not as bad as Elon owning Twitter, right?
Also, I asked for an example of this recent discourse that is worse that the types o comments Farrakhan has made, do you have some examples?
Re: I told my team to pause our $750K/month Twitter ads budget last week
#50Earlier quoted context omitted.
The worst thing Farrakhan has tweeted lately is a prayer defending Kanye, a person who was un-blocked by Musk. If that doesn't make everything crystal clear I don't know what will.
And Hitler had decent paintings, but if you're willing to be associated with him then you get the whole package. Farrakhan has 30 year history of antisemitism but that's ok, certainly not as bad as Elon owning Twitter, right? Also, I asked for an example of this recent discourse that is worse that the types o comments Farrakhan has made, do you have some examples?
I'm not going to link the anti-semetic things Kanye said here, but you can go to his Twitter page if you're curious. If that's not good enough for you then I guess we don't have anything to discuss.