I think so. I've started buying shares every month in Cloudflare and Shopify - use their products and think they have fantastic momentum and great teams working on industry-defining tech. Disclaimer - I don't work/have never worked at either
- Do a proper valuation of the company
- If the price is right, start Dollar Cost Averaging
into a position during a downturn
No one can perfectly time the market. However, we certainly can approximate the proper value of solid companies, and we generally can tell when sentiments and market conditions are biasing low.(Disclaimer: I am not a financial advisor. Do your own research, etc.)