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I told my team to pause our $750K/month Twitter ads budget last week

teamblind.com

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Re: I told my team to pause our $750K/month Twitter ads budget last week

#31

Post by rezistik »

gorkish wrote: post #10

A "Financial Services Company" that can afford to spend a million bucks a month on Twitter ads is probably not selling anything I'd like to be buying. As a user, I'm not exactly clear about why I should feel outraged. I say, please, more of this. Addendum: HN downvotes are the sweetest tears because you can tell who is crying.

https://www.statista.com/statistics/192126/us-ad-spending-of... https://mediaradar.com/blog/robinhood-against-investment-fir...

Banks and brokerages spend billions on advertising...

Re: I told my team to pause our $750K/month Twitter ads budget last week

#32

Post by fiat_fandango »

The irony here is that TeamBlind is entertaining to most users (tech ppl with technical background) because it's degenerate and off the cuff. To limit ad spend on Twitter for "ethical" reasons is the most degenerately ironic take I've heard all year!

Re: I told my team to pause our $750K/month Twitter ads budget last week

#33

Post by lolc »

gorkish wrote: post #10

A "Financial Services Company" that can afford to spend a million bucks a month on Twitter ads is probably not selling anything I'd like to be buying. As a user, I'm not exactly clear about why I should feel outraged. I say, please, more of this. Addendum: HN downvotes are the sweetest tears because you can tell who is crying.

Who said anything about you having to be outraged?

For me, this article helped in understanding why advertisers would exit Twitter. I was wondering about that. It delivered.

Re: I told my team to pause our $750K/month Twitter ads budget last week

#35

Post by skyyler »

randyrand wrote: post #30
viraptor wrote: post #28

Earlier quoted context omitted.

There's a big difference between reporting about something (people choosing to read the news, getting ads on the side), and advertising the threats (people see that advert they didn't expect next to your advert they didn't expect). Your initial assertion doesn't hold either. For example you can advertise through TrafficJunky way cheaper than on social media. Yet most companies don't.

I agree there is a difference. But the assertion was the advertisers don’t want to be next to crime, racism, etc. I’m just giving a simple example that, largely, it is not true. You can be next to unsavory things and still get tons of ads, if you do it right.

Maybe you don't notice the effects that your brand being next to stuff like porn has because you're not operating at the scale where that sort of thing matters?

You're probably not running national or global ad campaigns.

Re: I told my team to pause our $750K/month Twitter ads budget last week

#36

Post by rurp »

gorkish wrote: post #10

A "Financial Services Company" that can afford to spend a million bucks a month on Twitter ads is probably not selling anything I'd like to be buying. As a user, I'm not exactly clear about why I should feel outraged. I say, please, more of this. Addendum: HN downvotes are the sweetest tears because you can tell who is crying.

> As a user, I'm not exactly clear about why I should feel outraged

Why should you? Not everything has to be about outrage.

I think it's interesting to see how a major tech company falls apart when 80+% of staff abruptly leave. Breaking logins for paying customers and ignoring issues they raise seems like a notable issue.

Re: I told my team to pause our $750K/month Twitter ads budget last week

#37

Post by Dudelander »

fiat_fandango wrote: post #32

The irony here is that TeamBlind is entertaining to most users (tech ppl with technical background) because it's degenerate and off the cuff. To limit ad spend on Twitter for "ethical" reasons is the most degenerately ironic take I've heard all year!

How is it "degenerate"?

Re: I told my team to pause our $750K/month Twitter ads budget last week

#38

Post by yucky »

fiat_fandango wrote: post #32

The irony here is that TeamBlind is entertaining to most users (tech ppl with technical background) because it's degenerate and off the cuff. To limit ad spend on Twitter for "ethical" reasons is the most degenerately ironic take I've heard all year!

I thought the irony was that they were fine with Twitter when they shared the platform with Louis Farrakhan, ISIS, and countless child predators, but Elon Musk owns it now and reinstated the account of the former president so that's where they draw the line.

Re: I told my team to pause our $750K/month Twitter ads budget last week

#40

Post by Dudelander »

yucky wrote: post #38
fiat_fandango wrote: post #32

The irony here is that TeamBlind is entertaining to most users (tech ppl with technical background) because it's degenerate and off the cuff. To limit ad spend on Twitter for "ethical" reasons is the most degenerately ironic take I've heard all year!

I thought the irony was that they were fine with Twitter when they shared the platform with Louis Farrakhan, ISIS, and countless child predators, but Elon Musk owns it now and reinstated the account of the former president so that's where they draw the line.

Okay this is just right wing propaganda. Promotion of terrorism, grooming, and bigoted behavior were all against the Twitter TOS before Musk took over, and violations have only increased after Musk laid off the majority of the moderation team - not to mention people posting copyrighted material.
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