I told my team to pause our $750K/month Twitter ads budget last week
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Re: I told my team to pause our $750K/month Twitter ads budget last week
#2No post body was provided.
Re: I told my team to pause our $750K/month Twitter ads budget last week
#3$80M per year on ads is a medium-sized company now?
Re: I told my team to pause our $750K/month Twitter ads budget last week
#4Quoted post unavailable.
They also said "for non-ideological or virtue signaling reasons", but proceeded to find cases where their ad was shown beside supposedly antisemitic content - based on their opinion, with no evidence.
Also has budget of $80M/year but needs AM, designer, analyst, and creative specialist from Twitter to support him.
Re: I told my team to pause our $750K/month Twitter ads budget last week
#5Quoted post unavailable.
They also said "for non-ideological or virtue signaling reasons", but proceeded to find cases where their ad was shown beside supposedly antisemitic content - based on their opinion, with no evidence. Also has budget of $80M/year but needs AM, designer, analyst, and creative specialist from Twitter to support him.
No post body was provided.
Re: I told my team to pause our $750K/month Twitter ads budget last week
#6$80M per year on ads is a medium-sized company now?
Gotta spend money to make money.
Re: I told my team to pause our $750K/month Twitter ads budget last week
#7He says its not for virtue signaling but literally the 2nd point is virtue signaling.*
The only point that really matters as far as ads are concerned is the first one, but without numbers it’s not much to go on.
In other words, it’s not a very useful article for how non-virtue signaling companies will respond.
* Ad purchasers having little tolerance for being placed next to racists posts made by the user’s own subscribers and the user’s own content choices is a recent phenomenon, and is literally the definition of virtue signaling
Re: I told my team to pause our $750K/month Twitter ads budget last week
#8He says its not for virtue signaling but literally the 2nd point is virtue signaling.* The only point that really matters as far as ads are concerned is the first one, but without numbers it’s not much to go on. In other words, it’s not a very useful article for how non-virtue signaling companies will respond. * Ad purchasers having little tolerance for being placed next to racists posts made by the user’s own subscr…
> Serious brand safety issues. Our organic social and CS teams got dozens of screenshots of our ads next to awful content. Replies to our posts with hardcore antisemitism and adult spam remained up for days even when flagged
Not wanting your advertisements displayed right next to objectionable content is not 'virtue signalling' lol.
Re: I told my team to pause our $750K/month Twitter ads budget last week
#9He says its not for virtue signaling but literally the 2nd point is virtue signaling.* The only point that really matters as far as ads are concerned is the first one, but without numbers it’s not much to go on. In other words, it’s not a very useful article for how non-virtue signaling companies will respond. * Ad purchasers having little tolerance for being placed next to racists posts made by the user’s own subscr…
> He says it not for virtue signaling but literally the 2nd point is virtue signaling.
I think it means not for virtue signaling [about musk/twitter].
Avoiding brand damage and other “common” virtue signaling (like sticking American flags on things for July 4th, sticking rainbows on things for pride, etc) are just called “marketing”. It’s standard operating procedure for someone looking to make money.
Re: I told my team to pause our $750K/month Twitter ads budget last week
#10A "Financial Services Company" that can afford to spend a million bucks a month on Twitter ads is probably not selling anything I'd like to be buying. As a user, I'm not exactly clear about why I should feel outraged. I say, please, more of this.
Addendum: HN downvotes are the sweetest tears because you can tell who is crying.