This whole mess makes me wonder, what if they did everything right, with proper accounting and compliance practices etc.? Would we have ended up with a successful crypto business that would advance the whole field forward? Perhaps Coinbase is an example of that, though maybe not as well known due to less drama?
Coinbase did all the right things with compliance and ethics, but went through hell because of their no politics at work stance. The media did hit pieces on their CEO because of it. He and Coinbase were villainized on social media. FTX and SBF avoided this and really any scrutiny by repeating the correct words and opinions, but were actually fraudulent under the surface. It goes to show how shallow it all is.
The company is having problems because they have too many employees (5000+), sky-high expenses, and very little revenue (due to falling crypto prices and the implosion of NFTs). If they want to succeed, they need to be making money. It's as simple as that. Cries of "we're getting cancelled!!" isn't going to save the company.