Earlier quoted context omitted.
Steve Jobs was definitely not a pragmatist. He believed there is a moral dimension to his work and products.
Those are not mutually exclusive. He certainly cared about the moral dimension, but it was never a priority. He always introduced as much of his moral dimension as possible, which is what he deserves credit for. But again - that's a pragmatic thing to do. He'd never let it ruin good business. In fact, quite the opposite is true - he did embrace it if it was good business.
I don't know if I can prove it but I think the moral had priority for Steve. This can be seen most clearly in his anger in certain cases (like the Gizmodo phone theft, or his view that Android was intellectual theft), in which he stated explicitly that he would rather act on principle rather than do the pragmatic thing, e.g. (paraphrasing) "I would rather give up the company than let them get away with this." But it can also be seen in other cases as well.
I think he was unusually consistent and principled, but with an unusual conception about what is morally right. I don't think he saw making money as pragmatic and bringing technology to the masses as moral, for example. I think he saw shaping the world according to his vision as moral, and thought both money and technology played an important role in that.