A "wartime" business person is a hilarious idea. Gotta feel manly somehow, I guess!
I cringe when I see businesses using the vernacular of war to describe really mundane, essentially riskless goals. One company I was at had a "war room" dedicated to... increasing MRR to the arbitrary goals they'd set that quarter. They put a sign on the door. Another CEO told us in an all hands that the company was on a "war footing" until we found product market fit, and he'd use phrases like "total war" all the ti…
At a previous company I worked at, they took this even further, organizing themselves into "squads" (teams) which were part of "platoons" (orgs). Someone that interviewed pointed out that this was pretty aggressive/warlike terminology and wondered why they used it and they didn't really have a good answer.