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Disney+ demands users’ age and gender so it can “deliver targeted advertising”

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111–120 of 240 posts

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#113
Ah, I guess I'll just lie and if they somehow lock me out or give me trouble, let's just say it's their loss more than mine. Streaming services should remember they keep customers by offering convenience and the feeling of doing the right thing at a reasonable cost, not because they managed to enforce exclusivity of their content. That's a battle they never won.

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#114

Earlier quoted context omitted.

Should we all just tell all platforms that we are under 13? Is that a new iOS setting to stop Meta and Google?

My simple solution I’m a 99 year old male. Good luck advertising to me.

Reverse mortgages. Walk-in tubs. Emergency call lanyards. Prearranged funerals. Rain gutter protection. Stair lifts. Arthritis liniment. Blood glucose monitors. No-medical life insurance. Prepared home-delivery meals. Assisted living domiciles. Denture cream.

Believe me, there is no end to being a target market.

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#115
post #78

Earlier quoted context omitted.

At first, cable TV had no ads because it was funded by subscriptions. Then most cable channels slowly started adding more and more ads and demanding higher and higher rates from cable operators to carry their channels. Then the local channels started demanding rates from cable operators to carry their channels that are otherwise available for free over the air. Then eventually they even started showing ads at the mov…

I am from Eastern Europe, so I have missed the "cable used to be subscription based without ads" time, so thank you for showing me how history rhymes and that ads in subscription based medium are inevitable.

I think he's talking about the 70s or sometime back then

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#116
post #3

Does ANYBODY EVER provide an accurate response to a question like that (except when there's reason to believe they can detect it and do something to your detriment if you lie)? If so, why? Anybody who asks deserves to be chaffed into oblivion with garbage data. Especially, who would be dumb enough to admit to being under 18, or, worse, under 13? An 8 year old should see the obvious reasons not to do that. A bright 6…

My "birthday" is January 1, 1970 (an homage to unix) for any database/system inappropriately asking. This way they don't have my data to leak or abuse, but I still know what I specified if I'm asked to verify it.

This is brilliant. Thanks!

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#117
post #44

Earlier quoted context omitted.

No, because unlike Disney, they have no interest in an audience of children and will simply ban your account to avoid the hassle.

Yep. I know someone who commented that they were 12 on YouTube and got their account terminated. There is an official way to create https://support.google.com/families/answer/7103338?hl=en

Unless you live in Quebec - then google disabled this option to avoid complying with local children protection law.

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#118
post #42

Earlier quoted context omitted.

> It was a huge deal internally when "Custom" was added as a gender option in the sign-up flow, and even then, there's a nudge towards the binary to retain better ad targeting. It's odd that advertisers would dislike that change for targeting -- surely the people who pick "custom" are sending a major signal that correlates with other preferences. It's a third grouping they can specifically target! If they split "male…

If there was a 300 dimensional vector expressing your nuanced gender identity that would be even better, but advertisers would have no idea how to target it (at least at first).

> advertisers would have no idea how to target it (at least at first).

It would take very little time to reap massive efficiencies in targeting, and the rest would be long-tail that would be discovered as budget allowed.

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#119
post #78

Earlier quoted context omitted.

At first, cable TV had no ads because it was funded by subscriptions. Then most cable channels slowly started adding more and more ads and demanding higher and higher rates from cable operators to carry their channels. Then the local channels started demanding rates from cable operators to carry their channels that are otherwise available for free over the air. Then eventually they even started showing ads at the mov…

I am from Eastern Europe, so I have missed the "cable used to be subscription based without ads" time, so thank you for showing me how history rhymes and that ads in subscription based medium are inevitable.

Ad free cable may have been US centric and that era didn't last very long. The New York Times had an article in 1981[0] about how cable networks were excited about the potential to start running ads.

[0]: https://www.nytimes.com/1981/07/26/arts/will-cable-tv-be-inv...

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#120
post #109

Earlier quoted context omitted.

Isle of Dogs is great! Disney+ is hardly the only place you can watch it though, and a lot of the other original Disney programming feels like Marvel-driven padding. The latest Pixar stuff is pretty mediocre relative to what they were making a decade ago, and Disney's modern films are... sketchy. If you get a kick out of it, then more power to ya. Disney even gives you a place to put your money where your mouth is. F…

> The latest Pixar stuff is pretty mediocre relative to what they were making a decade ago What they were making a decade ago was Cars 2 and Brave. Brave was pretty good, but I'm having a hard time seeing it as better than Soul, Luca, or Turning Red. And I'm having an even harder time seeing that for Cars 2.

Haven't seen Turning Red yet, but I enjoyed Brave more than Soul or Luca by a country mile. Different strokes for different folks, I guess, but Pixar's best work feels well behind them now.
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