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Disney+ demands users’ age and gender so it can “deliver targeted advertising”

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Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#51

Post by sybercecurity »

falcolas wrote: post #43
mankyd wrote: post #29

Earlier quoted context omitted.

Indeed. I don't understand the outrage at wanting to know the age of your customer, especially when: a) there are laws involved b) you have a variety of content/products specifically aimed at different ages I won't speak to gender, that's certainly a different concept, but age doesn't exact ring alarm bells for me here.

You don't need to know the age, you just need to know if they're under or over 13 to comply with laws. Anything more granular is marketing and advertising BS which they have no need for.

Might want to know the year. That way they can determine when the profile is likely over 13 and no longer covered.

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#54

Post by sublinear »

zmgsabst wrote: post #37
mankyd wrote: post #29

Earlier quoted context omitted.

Indeed. I don't understand the outrage at wanting to know the age of your customer, especially when: a) there are laws involved b) you have a variety of content/products specifically aimed at different ages I won't speak to gender, that's certainly a different concept, but age doesn't exact ring alarm bells for me here.

Disney: “Gendered stereotypes are harmful — be more inclusive!” Also Disney: “Tell us your gender so we can target ads based on that!” I would take DIE advocates more seriously if they reformed themselves — rather than lecturing the rest of us while engaging in such blatant hypocrisy.

It's called "cultural Marxism". It's not necessarily a conspiracy, but it's certainly a thing. DEI is just the latest consultant scheme.

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#55

Post by rsynnott »

zmgsabst wrote: post #37
mankyd wrote: post #29

Earlier quoted context omitted.

Indeed. I don't understand the outrage at wanting to know the age of your customer, especially when: a) there are laws involved b) you have a variety of content/products specifically aimed at different ages I won't speak to gender, that's certainly a different concept, but age doesn't exact ring alarm bells for me here.

Disney: “Gendered stereotypes are harmful — be more inclusive!” Also Disney: “Tell us your gender so we can target ads based on that!” I would take DIE advocates more seriously if they reformed themselves — rather than lecturing the rest of us while engaging in such blatant hypocrisy.

I have dim memories of lego positioning their stuff as gender-neutral when I was a kid. That went comprehensively out the window in the mid-90s or so, presumably when some lego marketer discovered the (dubious) joys of market segmentation.

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#56

Post by lazyeye »

dymk wrote: post #15

Age and gender are the two highest signals that targeted ads take into account. The Facebook growth team has always wanted to remove gathering age / gender from the sign-up flow (which reduces friction to sign up). But, ad targeting would take such a large hit, they could never do so. It was a huge deal internally when "Custom" was added as a gender option in the sign-up flow, and even then, there's a nudge towards t…

But gender is a social construct? Why should such a meaningless data point have any impact on their bottom line?

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#57

Post by mankyd »

falcolas wrote: post #43
mankyd wrote: post #29

Earlier quoted context omitted.

Indeed. I don't understand the outrage at wanting to know the age of your customer, especially when: a) there are laws involved b) you have a variety of content/products specifically aimed at different ages I won't speak to gender, that's certainly a different concept, but age doesn't exact ring alarm bells for me here.

You don't need to know the age, you just need to know if they're under or over 13 to comply with laws. Anything more granular is marketing and advertising BS which they have no need for.

My kids watched different content at 2, at 8, and at 16 years old. Anything beyond late teens maybe could be chalked up to "advertising BS" but I would push further that my older parents watch markedly different content then I do at middle age, and I watch markedly different content than when I was in my early twenties.

They could probably figure out watch preferences with good statistics, (and do), but asking for age probably gets them in the right ball park a lot faster.

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#60

Post by NotACop182 »

lancesells wrote: post #40
acd wrote: post #22

Coppa "Children's Online Privacy Protection Rule ("COPPA")" If the kids is below 13, targeting would probably not be allowed. "The act, effective April 21, 2000, applies to the online collection of personal information by persons or entities under U.S. jurisdiction about children under 13 years of age, including children outside the U.S. if the website or service is U.S.-based.[1] It details what a website operator m…

Should we all just tell all platforms that we are under 13? Is that a new iOS setting to stop Meta and Google?

My simple solution I’m a 99 year old male. Good luck advertising to me.
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