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Disney+ demands users’ age and gender so it can “deliver targeted advertising”

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Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#21
post #15

Age and gender are the two highest signals that targeted ads take into account. The Facebook growth team has always wanted to remove gathering age / gender from the sign-up flow (which reduces friction to sign up). But, ad targeting would take such a large hit, they could never do so. It was a huge deal internally when "Custom" was added as a gender option in the sign-up flow, and even then, there's a nudge towards t…

> It was a huge deal internally when "Custom" was added as a gender option

Did a significant amount of users pick this though?

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#22
Coppa

"Children's Online Privacy Protection Rule ("COPPA")"

If the kids is below 13, targeting would probably not be allowed.

"The act, effective April 21, 2000, applies to the online collection of personal information by persons or entities under U.S. jurisdiction about children under 13 years of age, including children outside the U.S. if the website or service is U.S.-based.[1] It details what a website operator must include in a privacy policy, when and how to seek verifiable consent from a parent or guardian, and what responsibilities an operator has to protect children's privacy and safety online, including restrictions on the marketing of those under 13.[2]"

https://en.m.wikipedia.org/wiki/Children%27s_Online_Privacy_...

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#23
post #20
post #3

Does ANYBODY EVER provide an accurate response to a question like that (except when there's reason to believe they can detect it and do something to your detriment if you lie)? If so, why? Anybody who asks deserves to be chaffed into oblivion with garbage data. Especially, who would be dumb enough to admit to being under 18, or, worse, under 13? An 8 year old should see the obvious reasons not to do that. A bright 6…

Have you ever given the wrong information, and then later needed to use it as some type of security / identity verification? I know I've run into it at least once, I think maybe Microsoft, where having an unknown birth date on the account became a huge headache. Lesson learned. Write stuff like this down in a vault too.

Keeping your legend straight is a fundamental part of good tradecraft...

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#24

Just say you’re 6

You have to mentally be 6 if you’re enjoying the garbage they’re chucking onto Disney+.

Andor is one of the better shows I've seen - ever. Their Star Wars offerings in general have been very well put together.

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#25
post #3

Does ANYBODY EVER provide an accurate response to a question like that (except when there's reason to believe they can detect it and do something to your detriment if you lie)? If so, why? Anybody who asks deserves to be chaffed into oblivion with garbage data. Especially, who would be dumb enough to admit to being under 18, or, worse, under 13? An 8 year old should see the obvious reasons not to do that. A bright 6…

My "birthday" is January 1, 1970 (an homage to unix) for any database/system inappropriately asking. This way they don't have my data to leak or abuse, but I still know what I specified if I'm asked to verify it.

I always use January 1st {Birth Year} (easy to remember) but I like this now too. Thanks

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#27

Earlier quoted context omitted.

> Especially, who would be dumb enough to admit to being under 18 For websites that respect COPPA, under-13 might be your best bet for less targeting ref: https://en.wikipedia.org/wiki/Children%27s_Online_Privacy_Pr...

Yeah, but the problem is that it often locks you out of the site completely, which they don't tell you until you've answered. And when it doesn't, it often breaks features or locks down your access to content. I guess in theory it could also trigger them to ask for a note from your parents...

> but the problem is that it often locks you out of the site completely, which they don't tell you until you've answered.

I see now. Children under 13 are not currently permitted to register on the sites and apps for Disney Parks. For activities on apps and other online offerings, minor children under 13 years old may access some content under the supervision of a parent or guardian within that person's account.

ref: https://plandisney.disney.go.com/question/create-accounts-mi...

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#28

Tiktok asked for my birthday and I couldn't navigate away from the page. I uninstalled and reinstalled the app to try and circumvent entering a birthday. They banned my account. This account was active for 2+ years and they out of the blue REQUIRED a birthday like wth.

that might have been compliance with some law regarding showing content to children

I thought the same, but everyone I've asked hasn't run into this question. I signed up with my phone number and didn't give them an email, maybe they're getting age from SSO for other users?

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#29
post #22

Coppa "Children's Online Privacy Protection Rule ("COPPA")" If the kids is below 13, targeting would probably not be allowed. "The act, effective April 21, 2000, applies to the online collection of personal information by persons or entities under U.S. jurisdiction about children under 13 years of age, including children outside the U.S. if the website or service is U.S.-based.[1] It details what a website operator m…

Indeed. I don't understand the outrage at wanting to know the age of your customer, especially when:

a) there are laws involved

b) you have a variety of content/products specifically aimed at different ages

I won't speak to gender, that's certainly a different concept, but age doesn't exact ring alarm bells for me here.

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#30
post #3

Does ANYBODY EVER provide an accurate response to a question like that (except when there's reason to believe they can detect it and do something to your detriment if you lie)? If so, why? Anybody who asks deserves to be chaffed into oblivion with garbage data. Especially, who would be dumb enough to admit to being under 18, or, worse, under 13? An 8 year old should see the obvious reasons not to do that. A bright 6…

My "birthday" is January 1, 1970 (an homage to unix) for any database/system inappropriately asking. This way they don't have my data to leak or abuse, but I still know what I specified if I'm asked to verify it.

I might just start doing the same. Thanks! :)
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