I like how OP opens smugly by calling the NYT article a fluff piece, then proceeds to immediately cite anonymous Twitter anecdotes as better sources. He's right about the specific NYT article not including much pertinent information, but they're a serious journalistic publication and have verification standards for sources.
There are a lot of really crazy things happening with this story they don't touch upon.
It's worse than a 'puff piece' to the point I suggest there is background manipulation going on. This is 'reputation laundering'.
There is a huge amount of money here, and a ton of very, very powerful people involved.
I suggest that within a few weeks this will be known to be truly a criminal enterprise and this NYT article will not age well.