When I see these stories taking companies to task over why they sell what they do, I always wonder why nobody holds consumers to task. For example: why doesn't Lego sell to girls? Why doesn't Barbie have more realistic features? Why don't car manufacturers offer an electric vehicle? Why doesn't McDonalds sell salads instead of fries? Why do record labels offer such crappy music? It's easy to blame the companies -- bu…
>"why do girls feel a stigma about playing with Legos?" What about marketing and the outsize influence it has on culture? Companies don't just passively follow markets, the biggest ones use advertising to actively create them. Girls feel a stigma about playing with Legos because Lego has clearly signaled it's a "boys' toy" with their marketing. edit: typos
She likes other girl oriented things, so I wonder where LEGO failed with their girls series.
Also, you can still buy regular general LEGO pieces as in the old days, you do not have to buy the latest Star Wars or Harry Potter set.
Problem, with the general LEGO pieces is that about $100 or so can be plenty enough for a kid, while with themed series you can continue selling.