I did some investigation around this. At their peak, Nokia launched 46 models a single year [1]. I believe Apple has launched somewhere The genius of Steve Jobs was in showing that you can have whole company focus on making a brilliant device that works for everyone. I still don't get why companies are so much focused on launching hundreds of different models instead of one and leveraging economies of scale. [1]: htt…
> The genius of Steve Jobs was in showing that you can have whole company focus on making a brilliant device that works for everyone No, it doesn't work for everyone. He showed that there are enough people who can and are willing to pay for a premium device. He choose a niche. Nokia uses a classic price segmentation strategy. Read more here: https://www.joelonsoftware.com/2004/12/15/camels-and-rubber-...
There was a stretch where phone design went bananas
21–30 of 123 posts
Re: There was a stretch where phone design went bananas
#22https://amp.www.complex.com/pop-culture/2015/09/history-of-t...
This thing's software is maybe more interesting than its form factor, due to it being a kind of proto-Android stack (Java VM equivalent with some amount of build-time bytecode preprocessing to accelerate it on devices)
Re: There was a stretch where phone design went bananas
#23Re: There was a stretch where phone design went bananas
#24I got so much flak as it cost as much as an iPhone, but in 2003.
https://www.pocket-lint.com/phones/reviews/sony-mobile/67352...
Re: There was a stretch where phone design went bananas
#25Is there a more general framework for understanding when a sudden amount of variation is expected and perhaps rational? The analogy is very loose, but this makes me think a bit of the cambrian explosion, or periods when a sudden environmental shift is followed by a profusion of new species. When a new 'space' is opened, it seems like a range of things can try to fill it, until one strategy becomes dominant, at least…
As an aside, this comment from the tweet thread is genius: "I call this one the Shyamalan because of the unnecessary twist".
Re: There was a stretch where phone design went bananas
#26> "OK... what if instead of it flipping, it PIVOTED" Kinda like the LG Wing: https://www.lg.com/global/lgwing
Re: There was a stretch where phone design went bananas
#27Missing: the Danger Hiptop aka T-Mobile Sidekick, with its swivel-up screen revealing a full keyboard in landscape. https://amp.www.complex.com/pop-culture/2015/09/history-of-t... This thing's software is maybe more interesting than its form factor, due to it being a kind of proto-Android stack (Java VM equivalent with some amount of build-time bytecode preprocessing to accelerate it on devices)
Re: There was a stretch where phone design went bananas
#28In response to sibling comment, comparing it to the iPhone is silly. The iPhone OS 1 was half a decade away when th 7600 was launched and started at $499. This was a cheap, fun phone using well trodden software on a budget. Nokia dominated the market and market segmentation is a natural strategy in that situation - especially before touchscreens allowed customisation/personalisation in software.
Re: There was a stretch where phone design went bananas
#29Missing: the Danger Hiptop aka T-Mobile Sidekick, with its swivel-up screen revealing a full keyboard in landscape. https://amp.www.complex.com/pop-culture/2015/09/history-of-t... This thing's software is maybe more interesting than its form factor, due to it being a kind of proto-Android stack (Java VM equivalent with some amount of build-time bytecode preprocessing to accelerate it on devices)
My personal favourite but with shitty keyboard: https://en.wikipedia.org/wiki/HTC_Blue_Angel
Re: There was a stretch where phone design went bananas
#30> They literally designed this entire thing for dads that couldn't get the hang of T9 I had a phone like this, although not that model. It was great, T9 sucked. In fact, it was much more pleasant to type on than a touch screen.