The kid's got a ton of LEGO. The last thing she needs is more LEGO, but it's hands-down her favorite toy. She builds the sets and will play with/admire them for a while, then eventually all of the pieces get dumped into the Giant Bucket of LEGO, which is a huge 30gal bucket overflowing with bricks from sets we've bought her, and from my childhood and my husband's childhood (though oddly lacking in wheels). That's the beauty of LEGO and that huge mish-mash of a dozen sets works for any gender.
Maybe it's the fact that I already have a geek child who's into geek things (She's also getting a D&D red box this Christmas, per her request), but the marketing doesn't seem to have any effect on her. She just sees sets that she thinks looks cool and wants to buy them. I don't think that list would include veterinary clinics and pet spas from this new pinkification effort, either.... but even if it does, so what? You still end up with a bucket of mixed pieces for hours of endless, free-form creativity and building.
I do think that there are more sets available these days that are targeted toward boys, but I don't know that it's come at the expense of other options. You can still buy basic brick sets. There are still several items in the City series that aren't "cops and robbers" and things like the Mars Mission and Pharaoh's sets, or even the Harry Potter sets are no more boy-centric than the old LEGO space stuff used to be.