You've been living under a rock and missed the Pokemon card craze in the past few years then.
"Target stores around the country have pre-sunrise lines around the block, and the trading card sections look like bread aisles before a snowstorm or toilet paper aisles at the start of the COVID-19 pandemic as fans, collectors, and resellers are trying to arbitrage tins of Pokémon cards that can be resold for an easy profit."[1]
"The intense demand for Pokémon trading cards, which steadily rose in recent years then rocketed up even more during the pandemic, has caused Target to temporarily suspend sales of the cards, citing a threat to the safety of customers and workers."[2]
"You can probably guess what happened next. Thanks to the increased visibility of card collecting on social media, along with a surge in grading services pricing out high-value collectibles, folks are practically camping out of stores just to get the latest Pokémon card shipment. Everyone wants to find a rare card that they can flip for thousands of dollars, just like they’ve seen in the news."[3]
"YouTuber Logan Paul (USA) has recently acquired a coveted PSA Grade 10 Pikachu Illustrator card following a record-breaking trade worth $5,275,000 (£3,862,424 / €4,477,146)."[4]
[1]: https://www.vice.com/en/article/7kv9dd/target-is-prepared-to...
[2]: https://www.nytimes.com/2021/05/14/business/pokemon-cards-ta...
[3]: https://www.nytimes.com/2021/05/14/business/pokemon-cards-ta...
[4]: https://www.guinnessworldrecords.com/news/2022/4/logan-paul-...