Or -- he's stupid.
What's stupid is people thinking that someone who successfully rules over some of the most influential companies in the world is stupid. Reminds me of all those people who claim that Trump or Putin[1] are "stupid" where in reality they just mean "I don't like them". [1] You can be a murderous dictator and not stupid, I would actually wager a guess that those people tend to actually be cleverer than average. Some appl…
Musk may be cleverer than average, but he's also come to own twitter by virtue of being successful at building paypal, followed by being able to successfully deploy capital at impactful problems at SpaceX and Tesla. While impressive achievements, these achievements do not imply that Musk will be successful at Twitter. He's known for demanding people to do their best and hardest work by pointing them at seamingly impossible but impactful problems.
Will rescuing a failing social network motivate people in the same way? I don't think so. I'd probably be willing to work 60+ hours a week for average pay to solve global warming (TSLA) or colonize Mars (SpaceX) - I wouldn't be willing to make that sacrifice for Twitter.