I mean it _sounds_ good, but how will we cram a million ads down user's throats and measure every twitch of their input devices? It's almost as though the author is suggesting that web site proprietors might be more interested in "serving content" than "driving engagement" which I find disturbing and upsetting. /s
But the engaged clickable web is anyways dead. This post is a static HTML file hosted on IPFS with no back links to my carefully curated blog and media presence. No branding. It's because I've accepted that people's bullshit-radar is sensitive towards overly optimized engagement content. Rather I want my text to be read and those that care will anyways online-search me. It's not my idea btw. The web has reached peak clickability: https://tedgioia.substack.com/p/has-the-internet-reached-pea...