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Oxford University Press’s new logo is unfathomably bad

joukovsky.substack.com

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Re: Oxford University Press’s new logo is unfathomably bad

#91

Post by tfsh »

I profoundly dislike the new logo as it erodes an ever diminishing bygone-era of graphic design.

Traditional cyphers, monograms and other iconography are time-bound to the pre-20th century (n Not everything needs to be redesigned, not everything needs a modern sans-serif font. Oxford University is the worlds foremost academic institute; founded in 1096; the Press founded in 1586! The previous logo represented this ancient authority and acts as a vessel to a far-away land in this present day.

This type of craftsmanship can not be created anew for they are not of this time, the juxtaposition of such symbolism paired with a modern institute would be nothing less of disingenuous. Therefore we must - for the good of history - preserve these works.

1: https://assets.londonist.com/uploads/2022/06/i875/guard_post... 2: https://kentstainless1.b-cdn.net/wp-content/uploads/2020/09/...

Re: Oxford University Press’s new logo is unfathomably bad

#92

Post by duxup »

Some local sports teams have tried sort of minimalist new logos and jerseys.

They end up looking like generic jerseys you get from some small town screen printer for your rec league. After every other team already made their choice….

I don’t understand the desire to drain all the character out of things.

My cynical side says these are just resume fodder for executives/ comities.

Re: Oxford University Press’s new logo is unfathomably bad

#94

Post by peatmoss »

finnh wrote: post #85
mauvehaus wrote: post #47

Ooh, ooh. I have one to share! The infamous "Case" Fat Man With a Surfboard logo: https://en.wikipedia.org/wiki/Case_Western_Reserve_Universit... Is it as bad as the Met's new logo? Probably not. Is it pretty objectionable, and universally maligned? Yeah, definitely. Anybody else got one to share for our shared schadenfreude?

Serious Pie, in Seattle: https://www.seriouspieseattle.com/ scroll down until you see the man with his penis on fire. It's on all their signs.

Wow, I can’t unsee this now. I guess I can thank you for some regular humor in my life as I go walking now.

Re: Oxford University Press’s new logo is unfathomably bad

#95

Post by oytis »

blululu wrote: post #72

This is a bit hyperbolic. It's really not that bad of a rebrand. Brands are important. People care about them. They need to be updated with the times. Perhaps the author would care to show some alternative modernizations to illustrate a better way to do it.

The implicit assumption here is that modernisation was required or inevitable which isn't obvious.

Re: Oxford University Press’s new logo is unfathomably bad

#97

Post by JasonFruit »

zeristor wrote: post #75

How relevant is having a Psalm as a motto? https://en.wikipedia.org/wiki/Dominus_illuminatio_mea

Relevant to what? Things aren't relevant in isolation.

We're talking about the logo of an historic institution, part of an institution with an even deeper history, the sort of place where you might expect a person chosen at random to be able to understand that motto.

Re: Oxford University Press’s new logo is unfathomably bad

#98

Post by systemicdanna »

finnh wrote: post #85
mauvehaus wrote: post #47

Ooh, ooh. I have one to share! The infamous "Case" Fat Man With a Surfboard logo: https://en.wikipedia.org/wiki/Case_Western_Reserve_Universit... Is it as bad as the Met's new logo? Probably not. Is it pretty objectionable, and universally maligned? Yeah, definitely. Anybody else got one to share for our shared schadenfreude?

Serious Pie, in Seattle: https://www.seriouspieseattle.com/ scroll down until you see the man with his penis on fire. It's on all their signs.

I don't even understand what was supposed to be the intended interpretation. A man holding a tiny pizza on fire?

Re: Oxford University Press’s new logo is unfathomably bad

#99

Post by jasonwatkinspdx »

jonathanyc wrote: post #54
kabdib wrote: post #49

I remember when SGI (Silicon Graphics) paid a bunch of money to rebrand to . . . drumroll . . . SGI! The consultants must have been high-fiving each other after that one landed, it's like trading in your car only to find that the saleswoman has sold you your own car back, at a profit. (SGI later collapsed due to "Corporate Campus Syndrome", and other companies, including Google, now occupy the wacky buildings they sp…

TIL Google occupies SGI's former headquarters. A college professor mentioned working for SGI, so I knew they existed and had importance, but I didn't realize their business had collapsed.

The workstation market got undercut by the improving performance of intel PCs with accelerators from companies like 3D Labs. There's plenty you could criticize SGI management for, but all the unix workstation vendors ended up getting pushed out by that in the end. SGI continued on for a bit selling supercomputers, as they had some multiprocessor interconnect technology that was good for its time. But that got spun out as SGI died, and is now the Cray division of HP.

It's sad what happened to them, as in their prime they really were a category of their own.

Re: Oxford University Press’s new logo is unfathomably bad

#100

Post by LanceH »

jonathanyc wrote: post #54
kabdib wrote: post #49

I remember when SGI (Silicon Graphics) paid a bunch of money to rebrand to . . . drumroll . . . SGI! The consultants must have been high-fiving each other after that one landed, it's like trading in your car only to find that the saleswoman has sold you your own car back, at a profit. (SGI later collapsed due to "Corporate Campus Syndrome", and other companies, including Google, now occupy the wacky buildings they sp…

TIL Google occupies SGI's former headquarters. A college professor mentioned working for SGI, so I knew they existed and had importance, but I didn't realize their business had collapsed.

They were one of the contenders in the early days of the web as everyone was trying to get bigger web servers, rather than numerous commodity web servers that we have today.

They built single big machines and gave away the best swag. The leather jacket, in particular, was coveted.

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