> That iconic beauty and excellence was the province of rich white dudes—and can only be expanded by lowering our standards. And what a load of horseshit that is. This feels like a stretch. And almost breaks what little interest I have here. :( Also, why do folks always impart way more significance to logo/label than makes sense? I can get the desire to want to change. That is natural. The idea that all changes matte…
If you are a dev, than you probably miss the extend of in which branding can have an effect. Sure, from some practical viewpoint nothing changes. But consider a logo part of a language, a culture, a visual statement. In design, it’s what we do In this case Oxford Press changed an iconic statement with a stupid generic say-nothing that could be a tire or a bagel company. Think of it like a banner of an army. You don’t…
What I don't get, is the odd idea that there is a universal iconography that every should agree with. For one, I don't find this rebranding that much worse than the old one. I actually assumed both icons on the first tweet were the new thing, as I easily think both are kind of bleh.
Finally, though, some nitpicks. Military banners are incredibly silly looking. Flags? The same. Usually with much simpler aesthetics that rely more on overall color than they do any iconography.
And saying it "could be a tire or a bagel company" is also idiotically offensive. What is wrong with tire and bagel companies? This betrays a sense of class belief that is hilarious when juxtaposed with many of the criticisms given. (Specifically, the old class having the better icon.)