41–50 of 340 posts
I am trying to to think of a single rebrand / new logo / new icon that I actually liked at the time—that didn't seem to signal a degradation in the integrity, quality or trustworthiness of the entity represented. (There are some cases where the new brand has grown on me, to the point that I have come to prefer it to the old one. The most recent examples I can think of are the 1999 rebrand of Northern Electric as Nort…
I am trying to to think of a single rebrand / new logo / new icon that I actually liked at the time—that didn't seem to signal a degradation in the integrity, quality or trustworthiness of the entity represented. (There are some cases where the new brand has grown on me, to the point that I have come to prefer it to the old one. The most recent examples I can think of are the 1999 rebrand of Northern Electric as Nort…
Apple losing the rainbow from its logo? https://imgur.com/DvKPvYz
I don't like it as it seems to remind me of the James Bond intro. But it seems most (or at least a large fraction) of people don't really like rebrands. So it probably doesn't really matter (unless unreasonable amount of money was spent on rebranding).
Earlier quoted context omitted.
Also a ring == a circle, and organizations are looking to circular-philosophy holistic changes as a broad change since roughly the start of the century. Circles are _the_ graphical element/symbol of holistic energy with few others coming close. Generally when I see a move to a circular logo in a new design brief it's a sign that the organization perceives that it must quickly heal from damage/protect itself from dang…
That honestly all sounds like mumbo jumbo.
https://en.wikipedia.org/wiki/Case_Western_Reserve_Universit...
Is it as bad as the Met's new logo? Probably not. Is it pretty objectionable, and universally maligned? Yeah, definitely.
Anybody else got one to share for our shared schadenfreude?
A big advantage of the new logo is that it can also serve as a recognizable (in time) letter mark, without needing to write out “Oxford University Press”. Whereas with the previous logo that’s not possible.
I'm a bit mixed about them moving to a sans-serif font, even as someone who usually prefers them, as I find for printed word serif can look rather wonderful but it's hardly the baddest of sins.
The consultants must have been high-fiving each other after that one landed, it's like trading in your car only to find that the saleswoman has sold you your own car back, at a profit.
(SGI later collapsed due to "Corporate Campus Syndrome", and other companies, including Google, now occupy the wacky buildings they spent even more money on. It's kind of like a higher order of hermit crab).