I really hope people don't turn this into a "Louis CK did it, so you should publish without DRM!". I agree with the anti-drm sentiment a lot of people hold, but this experiment only worked because it's "rare". Every time something like this is done people use it as evidence of the viability of the idea (Radiohead's pay what you want comes to mind too) and that really shouldn't be done. The only reason I heard about t…
Also keep in mind it may not have "worked for him". He made $200k less than he would have using the traditional route. Who knows how long it will take to make that additional $200k from this offering (if he ever will) and I'm skeptical about counting "the long tail" because he would have probably had residuals on a traditional DVD as well.
As for residuals, maybe, but it looks from the post as if he is comparing his (so far) $200k profit to a lump sum payment for the rights, though he's not exactly being explicit about that.