Why do you describe your product as "coaching", and not "therapy"? Is this a marketing decision because of a perceived stigma around the term "therapy"? (The re-branding of CBT/ACT to "coaching" and "training" instead of "therapy" strikes me as odd, I don't understand the emphasis on avoiding the term.) Will your company be accepting medical insurance? $350/mo (~$90/session) is roughly half of what billed-to-insuranc…
This is what insured people need to keep in mind.
Always look up the actual cost estimation through your insurer's website first. It's not uncommon for health insurance at tech companies to have therapy options that come out to $20-30/session. Worth checking first!
Also, note that the service offered here is explicitly "coaching" and not "therapy" as you'd receive from licensed therapists through your insurance.