We suck at B2B sales, any advice?

I come here to the almighty HN looking for answers!

We are a Canadian Startup called Enginehire. We provide a Saas to help childcare agencies manage their day-by-day operations and to better connect their customers with their final childcare providers (nannies, babysitters, etc).

By doing this, "accidentally" we created a network of more than 200 childcare agencies across the US, which are totally integrated into our software. Now we are trying to sell this network to companies that want to support their team members with childcare, by summiting in-home childcare booking requests through our platform and sending those to our network of agencies (if some of you would like to try our platform in one of your Startups it would be great! In this link you can find more info: corporate.enginehire.io).

Everything sounds great except that we are the worst at B2B sales! We have been reading that the best way to start is by tapping into our personal network, but we are not originally from the US (I'm from a small but beautiful country in South America, and my co-founder from a huge country in North America with a small population).

Any advice on where to start?

Are the current "childcare agencies" for arranging a childcare provider to come to the home and watch over the children? Can you elaborate a little more on the "childcare agencies"? How long are the engagements, how many days a week and how many hours per day, etc.?

Think about the benefits for employers. Campanies who allow WFH probably would appreciate it if their employees can focus on work and not the kids.

Don't think about how to scale this yet, concentrate on signing up just a few businesses. I'd start in a locale that has an intersection of the following: 1. Existing customers who'd be willing to champion this with their own employers. 2. A "childcare agency" that is reliable and you trust. Considering they are taking care of kids, hopefully this won't be too hard to find. 3. Large employers known for allowing WFH.

The crux of your problem: people without kids are unlikely to even fully comprehend what you're offering and people with kids are likely to feel like you're commoditizing child-care. So your marketing materials and pitch needs to both convey the benefits to people without kids and make it feel like there's a personal touch for the people with kids (def including something like "the BEST childcare").

You also probably want to do a bit of research and find out when company events are. If you could notify them far enough in advance so that they can "provide childcare services during their event," that would be huge, especially if it won't impact the event's budget severely. But my 2 cents would be to focus on providing care during events, which are often after-hours. Any company can see the value of that immediately as they want their employees to attend and not worry about their home-life, especially for events where the SO is invited.

That would get you "in the door" to discuss more permanent contracts.

Do you know of any famous HR conferences in the US?