Every single social media platform that has ever existed makes the same fundamental mistake. They believe that they just have to remove or block the bad actors and bad content and that will make the platform good. The reality is everyone , myself included, can be and will be a bad actor. How do you build and run a "social media" product when the very act of letting anyone respond to anyone with anything is itself the…
You're confusing bad actors with bad behavior . Bad behavior is something good people do from time to time because they get really worked up about a specific topic or two. Bad actors are people who act bad all the time. There may be some of those but they're not the majority by far (and yes, sometimes normal people turn into bad actors because they get upset about a given thing that they can't talk about anything els…
When the organizational goal is to increase engagement, which will be the case wherever there are advertisers, inevitably bad behavior will grow more frequent than good behavior. Attempts to moderate toward good behavior will be abandoned in favor of better metrics. Or the site will stagnate under the weight of the new rules.
In this I'm in disagreement with Yishan because in those posts I read that engagement feedback is a characteristic of old media (newspapers, television) and social media tries to avoid that. The OP seems to be saying that online moderation is an attempt to minimize controversial engagement because platforms don't like that. I don't believe it. I think social media loves controversial engagement just as much as the old-school "if it bleeds, it leads" journalists from television and newspapers. What they don't want is the (quote/unquote) wrong kind of controversies. Which is to say, what defines bad behavior is not universally agreed upon. The threshold for what constitutes bad behavior will be different depending on who's doing the moderating. As a result the content seen will be influenced by the moderation, even if said moderation is being done in a content-neutral way.
And I just now realize that I've taken a long trip around to come to the conclusion that the medium is the message. I guess we can now say the moderation is the message.