I'm not really familiar with the space, but the article kind of suggests another reason I could imagine not supporting JPEG XL: if it has the long list of advantages described, then how much of a single thing is it? Do you have to implement every feature in order to be considered supporting JPEG XL? Or would a browser implementing from scratch run the risk of splitting what the format means?
I don't think having an existing library that all browsers could "just use" is a good argument. That just means that the implementation is the specification, no matter what the official spec says.
Note that I'm not saying that this is a problem or that JPEG XL shouldn't be supported. I just don't know what the real situation is, and this article smelled a little like it might be sweeping some things under the rug. (And for the other other side, the justification in the bug also seemed lacking.) Anyone know more?