Earlier quoted context omitted.
Even in aggregate, there's a great deal of slippage between the two things. Making a small number of cars for very rich people might attract more revenue than making a large number of cars for regular people, even if the latter would be more useful overall. Manipulative advertising and predatory salespeople might mean you can sell cars for more even if those cars are less useful. A car that pollutes less, or is less…
I’m not sure how making a small number of cars for the ultra rich is “slippage” it sounds like value for specific buyers. You may not like people spending money on it, but you’re not the buyer. And I don’t buy the predatory advertising idea. People aren’t as stupid as you think and if they’re happy that’s value, if it’s for something you put no value on. I mean hell, Apple is clearly offering “cool in crowd” as value…
Because the rich can pay a huge amount for a marginal increase in usefulness. So you can increase prices more by delivering the same amount of value for the rich than for the non-rich.
> if they’re happy that’s value, if it’s for something you put no value on
And if they're not happy, just numb? An addict will pay to get their fix but it doesn't make them happy, and even they themselves would tell you there's no value or usefulness in it.
> And clearly people buy green cars.
Some people buy cars that are marketed as green, sure. You only have to look at the increasing pedestrian fatality rates in the US to see that there's some kind of market failure going on.